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DRINKS and Quince Partner to Launch Premium Wine Category

via Business Wire

DRINKS Anywhere enables premium essentials brand to expand into curated alcohol category, creating blueprint for digital-first retailers

DRINKS is partnering with Quince, the brand redefining modern luxury through timeless design and radically fair prices, to feature a curated wine selection as part of Quince's new offering, Gourmet Food & Wine. The collaboration launches with Dom Pérignon Vintage 2015 and will expand to include a selection of both premium and value-driven options.

The partnership demonstrates how DRINKS Anywhere, a plug-and-play system that lets retailers offer alcohol without added complexity, allows e-tailers to broaden their product assortment without the traditional hurdles that comes with selling alcohol. For Quince, it creates a seamless avenue to introduce a high-demand category that enhances their curated lifestyle offerings.

“Our customers love discovering elevated essentials at Quince and the wine category presented a seemingly unexpected extension of how they already shop with us,” said Daphne de Chatellus, Head of Emerging Categories at Quince. “With DRINKS Anywhere plugged into our logistical ecosystem, we can offer a premium assortment without disrupting the experience our customers trust; bringing us one step closer to being a one-stop destination for accessible luxury.”

Bringing Wine to Where Customers Already Shop

For brands like Quince, customer expectations extend across categories. Shoppers who trust Quince for premium cashmere and organic bedding naturally look to them for other curated essentials; including wine to pair with their new gourmet food offerings.

Until now, alcohol remained off-limits for eCommerce brands due to the complexity of beverage alcohol regulations. The DRINKS Anywhere platform removes those barriers with a decentralized distribution model where non-licensed retailers, like Quince, can market alcohol across their websites and mobile apps. Licensed producers and retailers connected into DRINKS handle the regulatory and operational requirements behind the scenes.

"Digital-first brands and retailers have historically been locked out of the alcohol category due to regulatory hurdles and complexity," said Zac Brandenberg, Co-Founder and CEO of DRINKS. "Yet, consumer research shows nearly half of young alcohol buyers want to purchase from their favorite online retailers, not traditional alcohol stores. Quince demonstrates what's possible when you remove those hurdles.—They're meeting real consumer demand while opening an entirely new channel for wine brands to reach millions of engaged customers."

New Discovery Opportunities for Wine Brands

The partnership creates immediate market access for alcohol producers and retailers through DRINKS Access, the company's supplier network of licensed producers and retailers. Wine brands can now reach Quince's millions of customers as part of their natural shopping flow and discover wine alongside gourmet foods, serving pieces, and entertaining essentials.

Customers shopping for caviar or champagne flutes can now add a complementing bottle of Dom Pérignon to their cart. This shopping context—wine as part of a curated lifestyle purchase rather than siloed in traditional alcohol retail—creates brand visibility that the legacy system couldn't deliver.

About DRINKS

DRINKS is the leading AI-powered SaaS platform revolutionizing the $285 billion US alcohol market. Through its DaaS (DRINKS as a Service) offering, DRINKS enables any eCommerce brand, e-tailer, or marketplace to compliantly and seamlessly market alcoholic beverages alongside their existing products, without the need for licenses, inventory, or upfront costs. Trusted by Fortune 500 retailers as well as emerging brands, the DRINKS suite includes DRINKS Anywhere for embedded alcohol sales, DRINKS Assure for automated compliance, DRINKS Access for a supplier network and DRINKS Amplify for professional services. DRINKS has been recognized as a 2025 Inc. Magazine Power Partner, named one of America's Best Startup Employers by Forbes, and selected as a Top Place to Work by Built In for six consecutive years. Learn more at drinks.com.

About Quince

Challenging the notion that nice things are expensive, Quince makes quality-first essentials easy and attainable – from apparel and fine jewelry, to home decor and luggage. We’re powered by our Manufacturer To Consumer (M2C) approach and work with the world’s leading suppliers to bring the best possible products straight to your door, without the massive markups associated with traditional brands and retailers. We believe that luxurious, well-made products should be accessible to everyone.

DRINKS is partnering with Quince, the brand redefining modern luxury through timeless design and radically fair prices, to feature a curated wine selection as part of Quince's new offering, Gourmet Food & Wine.

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