Company acknowledges transformative progress under former CEO, John Shomaker, who will continue as Board Advisor
Marketbridge, the Go-to-Market® growth firm, today announced the appointment of Bob Ray as Chief Executive Officer. Ray succeeds John Shomaker, who has successfully led the company through a period of significant growth and integration and will remain actively involved as an advisor.
Under Shomaker’s leadership, Marketbridge strengthened its market position by acquiring industry-leading capabilities, unifying multiple companies under a single operating model, and establishing a modernized Marketbridge brand built for enterprise growth leaders. The company now enters its next phase, expanding its role as a new type of go-to-market operating partner, one that integrates strategy, insight, data, orchestration, and activation, with emerging AI-enabled intelligence layers.
“Marketbridge is now firmly established as a global growth consultancy and marketing services firm,” said Tony Brindisi, Board Member, co-founder, and Managing Partner at RTC Partners. “With Bob’s leadership and the addition of key talent, we will accelerate our next chapter and deliver truly differentiated, outcome-focused growth solutions for enterprise clients worldwide.”
Ray, a veteran agency CEO, previously led Merkle B2B within the Dentsu Group, helping build one of the most recognized digital and data-driven growth agencies in the world. He has held leadership roles across global marketing firms, serving clients including Cisco, Oracle, AWS, and GE.
“Brand and growth leaders today don’t need another agency, consultancy, or tech vendor,” said Ray. “They need one partner who unifies strategy, insight, data, activation, and media, who designs, operates, and continuously optimizes the end-to-end go-to-market engine. That’s the category Marketbridge is building.”
With nearly 400 employees across North America, London, and remote hubs worldwide, Marketbridge continues to invest in AI-powered decision intelligence, connected analytics, and integrated activation capabilities that remove fragmentation between strategy and execution, offering a strategic alternative to traditional holding-company or consultancy models, and a platform for measurable, end-to-end growth.
About Marketbridge
Marketbridge is the Go-to-Market® growth firm. Part strategic consultancy, part scaled marketing services platform, Marketbridge helps enterprise organizations design, operationalize and activate their go-to-market models—powered by data, analytics, decisioning layers and measurable activation. Marketbridge partners with over 200 clients, including AWS, AMD, Elevance Health, ServiceNow and Intel. In the 2025 B2B Agencies Benchmarking Report, Marketbridge ranked #1 in both Brand and Demand Agency categories, and #2 overall fastest-growing U.S. B2B agency.
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Contacts
Gail Scibelli: gscibelli@marketbridge.com