Texas Born Brand Expands Toward National Distribution Delivering Bold Ranch Style Smokehouse Flavor Coast to Coast
Rancher’s Premium Smokehouse Sausage is expanding its retail presence in Walmart stores nationwide. Rancher’s distribution will grow from 2,000 to nearly 4,000 Walmart locations, doubling its reach and bringing its bold, hickory-smoked flavors to customers across the United States.
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Rancher's Premium expands to nearly 4,000 Walmart locations across the Nation
This growth marks a major milestone for the brand as it becomes one of the fastest-growing smoked sausage brands in the country and moves toward full national distribution. The expansion reflects Walmart’s continued investment in premium, flavor-driven meal solutions that deliver quality and convenience to families nationwide.
Roland Dickey Jr., CEO of Wycliff Douglas Provisions, said the partnership underscores the strong momentum behind Rancher’s growing line of consumer products. “Rancher’s has become one of the leading premium sausage brands in the nation,” he said. “This expansion reflects both the power of our smokehouse heritage and the opportunity to continue sharing our love of true Texas barbecue with a broader audience.”
Crafted in small batches and slow-smoked over real hickory wood, Rancher’s sausages are made with 100 percent premium cuts of meat and no fillers, resulting in a rich, smoky flavor that celebrates its ranch-style tradition. From Smoked House Brisket Burnt Ends to Hickory Bacon Cheddar and Philly Cheesesteak, each variety delivers the hearty, authentic taste that sausage lovers crave.
Behind the scenes, teamwork between the brand’s culinary, operations and retail divisions made this milestone possible. Derek Howerton, Retail Sales Director, shared, “This expansion into nearly 4,000 Walmart stores marks an exciting moment for Rancher’s. Our team has worked tirelessly to deliver products that combine authentic Texas flavor with quality ingredients. We’re proud to see customers across the country making Rancher’s a part of their table.”
The expansion reinforces Walmart’s commitment to offering customers high-quality, flavor-forward options from trusted American brands. With Rancher’s Premium Smokehouse Sausage now available in nearly every region, shoppers can bring true smokehouse quality home for any occasion.
Where to Find Rancher’s Premium Smokehouse Sausage
Rancher’s Premium products will be available in nearly 4,000 Walmart locations across the United States.
Visit www.rancherspremium.com to explore the full lineup and find products near you.
About Rancher’s Premium
Launched in the spring of 2024, Rancher’s Premium Smokehouse Sausage has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, each sausage delivers a rich, smoky flavor that pays homage to the time-honored art of sausage making. Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher’s Premium provides an unparalleled taste experience. Whether grilled, pan-fried, or added to your favorite recipes, Rancher’s sausages embody the craftsmanship and flavor of true Texas barbecue.
For more information, visit www.rancherspremium.com.
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Contacts
Louisa Garrett
Lgarrett@dickeys.com