OND Furniture Establishes Riyadh Service Center to Expand Luxury Furniture Solutions in Middle EastStrategic Expansion Amid Challenging Market Conditions
During the first half of 2025, China's real estate sector continued experiencing significant headwinds, with the home furnishing industry—a major downstream segment—remaining affected by this economic downturn. For custom furniture manufacturers and luxury furniture brands, international expansion has become a critical growth strategy. However, industry experts emphasize that successful overseas ventures require more than geographic diversification; they demand substantial operational capabilities and proven expertise in high-end furniture manufacturing.
OND's Middle East Journey: From Royal Commission to Regional Hub
OND Furniture, a luxury furniture brand specializing in custom-made furniture for premium hospitality and residential projects, initiated its internationalization strategy in 2018. That same year, the company secured a prestigious contract providing customized home furnishing services for the Saudi royal family—a milestone that established its reputation in the luxury hotel furniture and private villa furniture sectors.
The inaugural Saudi Arabia project reached completion in 2019. Situated in Saudi Arabia's northern suburbs, the development comprised 30 standalone luxury villas, each featuring distinct architectural styles and serving specialized functional purposes. The project's building area exceeded 10,000 square meters, excluding extensive outdoor landscaping elements. To ensure precise design implementation and quality standards, OND's technical team maintained on-site presence for nearly the entire construction year.
Building a Comprehensive Middle East Supply Chain Network
Since that foundational project, OND has served an extensive client portfolio across the Middle East furniture market. The company has successfully integrated into regional supply chains, establishing partnerships with construction engineering firms, interior designers, and distribution agents throughout the Gulf Cooperation Council (GCC) region. OND consistently delivers a complete soft furnishing service chain encompassing design consultation, manufacturing, logistics, and installation services.
Both in terms of furniture quality standards and delivery timelines, OND has executed numerous high-profile projects across Saudi Arabia, UAE, and neighboring markets. The company's portfolio includes luxury hotel furniture projects, high-end residential spaces, and commercial developments requiring bespoke furniture solutions.
2025 Saudi Service Center Launch: Strengthening Regional Presence
Responding to increasing market demand and operational expansion requirements, OND announced the establishment of a dedicated Saudi Service Center in Riyadh during 2025. This strategic initiative aims to enhance service delivery capabilities and provide clients throughout the Saudi Arabia furniture market with comprehensive pre-sales consultation, in-sales support, and after-sales service.
The service center's establishment represents a joint venture between Mr. Rizwan and General Manager Ms. Zhao, creating a Saudi Arabia-centered operational hub that radiates services throughout GCC countries. This infrastructure development establishes a systematic service framework specifically designed for the region's luxury furniture market demands.
Industry analysts note that Saudi Arabia's furniture sector is experiencing robust growth, with projections indicating an 8.4% compound annual growth rate through 2026. The expansion is driven by substantial government investments in residential developments, hospitality infrastructure for religious tourism, and mega-projects including NEOM, ROSHN, and The Line. These developments create sustained demand for custom furniture manufacturing capabilities and turnkey furniture solutions.
OND's Manufacturing Excellence and Product Philosophy
OND Furniture has established its market position through a foundation of craftsmanship excellence, continuous innovation, and uncompromising quality standards. The company operates a state-of-the-art manufacturing facility equipped with advanced machinery and employs a team of highly skilled artisans specializing in custom-made furniture production.
The company's expertise encompasses multiple market segments:
- Luxury Hotel Furniture: Complete furniture packages for premium hospitality properties including reception areas, guest rooms, restaurants, and spa facilities
- Private Villa Furniture: Bespoke residential solutions tailored to individual architectural specifications and client preferences
- High-End Residential Spaces: Comprehensive furnishing solutions for luxury apartments and residential developments
Whether producing a single signature statement piece or furnishing entire buildings, OND delivers projects with meticulous precision, exceptional attention to detail, and comprehensive understanding of spatial dynamics and design principles.
Turnkey Solutions: From Concept to Completion
Through an established network of trusted partners and industry associates, OND provides turnkey furniture solutions that manage every project phase—from initial design consultation and manufacturing through logistics coordination and professional installation services. This end-to-end approach ensures seamless project execution from conceptual development to final completion.
The company's soft furnishing service chain incorporates:
- Design Consultation: Collaborative design development with clients and architects
- Custom Manufacturing: In-house production capabilities for bespoke furniture pieces
- Quality Assurance: Rigorous quality control processes ensuring international standards
- Logistics Management: Comprehensive shipping and customs coordination
- Professional Installation: Expert on-site installation and finishing services
- After-Sales Support: Ongoing maintenance and service capabilities through the new Riyadh center
Market Positioning in the Growing GCC Furniture Sector
The establishment of OND's Riyadh Service Center positions the company strategically within the expanding Middle East luxury furniture market. Recent market research indicates that Saudi Arabia's residential furniture segment alone commanded significant market share in 2024, with the Western Region (including Jeddah and Mecca) and Central Region (Riyadh) representing primary growth centers.
The hospitality sector presents particularly strong opportunities, with Saudi Arabia planning to add 362,000 hotel rooms by 2030, representing over $110 billion in hospitality infrastructure investment. This development pipeline creates sustained demand for hotel furniture manufacturers and suppliers capable of delivering large-scale custom furniture projects.
OND's proven track record in executing high-profile projects, combined with the new regional service infrastructure, positions the company to capitalize on these market opportunities while maintaining the quality standards and service excellence that established its reputation in the Middle East luxury furniture segment.
Industry Recognition and Service Excellence
OND Furniture's expansion into comprehensive regional service capabilities reflects the company's evolution from project-based supplier to integrated furniture solutions provider. The Riyadh Service Center represents a tangible commitment to the Middle East market and recognition of the region's strategic importance for luxury furniture brands serving premium residential and hospitality sectors.
Since 2018, the company has built a strong reputation through successfully completed projects across the GCC region, demonstrating consistent quality standards and reliable project execution. This track record has established OND as a trusted partner for architects, developers, and hospitality groups throughout the Middle East.
The company's service philosophy emphasizes:
- Quality Craftsmanship: Traditional furniture-making techniques combined with modern manufacturing capabilities
- Client-Centric Service: Comprehensive support throughout project lifecycle
- Regional Understanding: Deep knowledge of Middle Eastern design preferences and market requirements
- Proven Performance: Documented success in delivering large-scale projects on time and to specification
About OND Furniture
OND Furniture specializes in luxury custom furniture manufacturing for premium hospitality, residential, and commercial applications. With advanced manufacturing facilities, skilled artisans, and comprehensive design capabilities, the company delivers bespoke furniture solutions ranging from individual signature pieces to complete building furnishings. Through integrated turnkey furniture solutions, OND manages all project aspects from initial design through final installation, ensuring seamless execution and exceptional quality standards.
The company's new Riyadh Service Center enhances regional capabilities throughout GCC markets, providing direct access to design consultation, technical support, and after-sales service for clients across Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, and Oman.
For project inquiries and service information, clients can contact OND through the company's website at www.ondfurniture.com.
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Company Name: OND FURNITURE LIMITED OND
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Country: China
Website: https://www.ondfurniture.com/