Slkor's Song Shiqiang: Torchbearer of the "China Chip"
—Insights from the "GESA — Chips Shine in the East" Live Broadcast
Chip Expert Mr. Su (right) in deep conversation with Mr. Song Shiqiang (left)
On the afternoon of November 18, a highly anticipated live-streamed event for the electronics industry kicked off at the new joint headquarters of Slkor (www.slkoric.com) and Kinghelm (www.kinghelm.net).
The program began at 15:00, featuring Chip Expert Mr. Su, founder of Shenzhen Xinxirang Consulting Co., Ltd. and curator of "GESA — Chips Shine in the East," alongside Mr. Song Shiqiang, General Manager of Kinghelm and Slkor, co-hosting a livestream titled "Chips Driven Future, Connects World." Mr. Song provided a systematic discussion of corporate culture, strategies for growth against market headwinds, and brand building—topics of broad interest—while leading a virtual tour of the new Slkor and Kinghelm headquarters and engaging warmly with more than 15,000 viewers.
The nearly three-hour event was simulcast across multiple accounts, including "Slkor Semiconductor," "Chip Expert Mr. Su," and "Dajiayuan Procurement Network."
The event attracted interactive online participation from over 15,000 viewers
Notably, this was the inaugural on-site store-exploration livestream for "GESA — Chips Shine in the East," and it also marked the first livestream since Slkor and Kinghelm relocated to their new headquarters—an alliance of two strong players that not only shares complementary resources but also empowers the industry's digital transformation.
The date November 18—whose pronunciation hints at "prosperity"—was celebrated with red work shirts and gold-foiled logos, conveying a sense of rising fortune.
On that day, the two seasoned industry figures appeared together in matching work shirts to dissect and discuss the challenges and rewards of entrepreneurship and innovation in China's chip sector, injecting a morale boost into the semiconductor industry with a content-rich, highly interactive program.
I.Brand Exploration: Building a Brand, Writing Thought Pieces, Investing in Long-Term Brand-Building
The Slkor and Kinghelm brand logos
Chip Expert Mr. Su framed the discussion with three fundamental questions—"How do you build a brand?" "Why write the 'Song Shiqiang on Doctrine' series?" and "How do you sustain long-term brand investment?"—unpacking how to genuinely empower brand marketing and bringing to life Mr. Song's own comeback story as a cross-sector entrepreneur championing the "China chip."
1.How to build a brand?
Mr. Song said that running a business requires erecting "firewalls" and building a "moat"; brand strength and technological advantages are precisely that moat.To sell well and sell at scale, a brand is essential—brand conveys confidence, technical capability, and after-sales assurance.The value of a brand lowers transactional costs.
As makers of domestic brands and original technology manufacturers, their core intention is to maintain autonomy across product, technology, pricing, supply chain, and sales channels. Though difficult, adhering to long-termism, developing a robust ecosystem model along with firewalls and moats—and following the operating logic summarized as "long slopes and heavy snow, evolution rules, tall city and wide river"—allows Kinghelm and Slkor to progress steadily. Both brands have repeatedly increased their recognition and reputation while continuously expanding market share.
He further emphasized that brand-building is an interactive process with consumers; to become a respected industry brand, slogans must be compliant and easy to remember.
"Kinghelm — Connects World" refers both to Kinghelm's range of connectors, plugs and terminals and to spatial connectivity, forming a thematic continuity with Slkor's slogan "Chips Driven Future."
"Chips Driven Future" signifies that chip-driven innovation moves and shapes the future for the better; it is an extension across space and a connection through time. The aim is to become a great, industry-leading company that earns customers' trust and gives employees confidence.
He revealed that this idea had long been in his mind; in practice, Slkor's external call for a brand slogan proved a successful marketing move—Slkor received 700–800 email entries, and Xu Wenjun from Shandong, the earliest submitter of "Slkor — Chips Driven Future," won a 5,000 RMB prize, while finalists Qu Jingtao and Ma Yuxia each received 1,000 RMB.Next, the 5,000 RMB winner will be invited to visit the headquarters with travel expenses reimbursed.
2.Why write the "Song Shiqiang on Doctrine" pieces?
Mr. Song Shiqiang, General Manager of Kinghelm and Slkor
Mr. Song is a science-communication lecturer for the China Electronics Society, a member of the Electronic Information Experts Database of the China Association for Science and Technology, a popular-science columnist, and the founder and general manager of Kinghelm and Slkor; he also self-identifies as a "grassroots economist" and a researcher of Huaqiangbei culture.
Mr. Song candidly reflected that he wrote many articles about Huaqiangbei; recalling those rewarding times, he and a group of friends dreamed about the future—idealistic though those ideas were—but their willingness to think through confusion and keep moving forward was what mattered.
Through painful reflection he upgraded and reshaped his thinking system and rebuilt creative confidence; the result is the "Song Shiqiang on Doctrine" series—over 50 articles with more than 200 million reads, disseminated to 100+ countries, with multiple pieces exceeding 10 million reads—along with widely circulated anecdotes and distinctive perspectives about Shenzhen's Huaqiangbei.
The "Song Shiqiang on Doctrine" videos have been released and widely viewed across domestic and international short-video platforms—Douyin, Weixin Video Accounts, Bilibili, Xiaohongshu, YouTube, and TikTok—offering constructive commentary to promote Chinese traditional culture and contribute ideas for economic prosperity and social development.
The English version of Song's piece "Research on 'Huaqiangbei Knockoff Phones' (Part I)" was featured on AB Newswire
Mr. Song also announced major news: within just over one year of Slkor products being listed on Digi-Key (https://www.digikey.cn/zh/supplier-centers/shenzhen-slkormicro-semicon), monthly sales have exceeded 1,000 orders.
This milestone signals Slkor's firm commitment to internationalization and its foresight in seizing overseas opportunities; the widespread dissemination and rising popularity of the "Song Shiqiang on Doctrine" series of articles and videos played a decisive role.
3.Investing in the brand over the long term
Mr. Song said that both Kinghelm and Slkor are first-rate brands whose communication strategies center on their official websites, supplemented by a matrix of other media and platforms to create spaces for employees, customers, and industry peers to interact, learn, and grow.
Beyond Douyin, the companies maintain promotional channels on Sina Weibo, WeChat official accounts, WeChat Video Accounts, Zhihu, Bilibili, Xiaohongshu, and others.
Today, they consistently run daily ads for Kinghelm and Slkor on Baidu and Google, investing tens of millions of yuan, with branded content and soft advertising ranking among the industry's leading efforts.
A. Visual promotion matrix: Mr. Song said that in the era of omnichannel media, Slkor and Kinghelm have invested heavily in building a visual promotion matrix. Their Chinese sites (www.kinghelm.com.cn / www.slkormicro.com) offer multi-language support with 104 language options and attract some 200,000 daily visits.
Their overseas sites publish substantial content on Chinese traditional culture and have become channels for disseminating Chinese semiconductor news; both "Kinghelm" and "Slkor" have earned reputation and reach, helping Chinese semiconductor products serve people worldwide.
B. A polished mix of corporate-culture activities: Mr. Song said that high-quality articles support the companies' matrixed and international promotion. Initiatives—such as the Kinghelm/Slkor Spring Essay Contest paired with hometown food festivals, "Weekly Star," "Outstanding Employee," and "Sales Champion" awards, plus Kinghelm's badminton team and Slkor's Warriors basketball training—form a compelling combined approach that greatly energizes employee engagement and ownership.
C. Big IP, big traffic: Mr. Song observed that Kinghelm and Slkor have become influencer brands; together with his Huaqiangbei IP research they mutually reinforce each other, and the combined presence of the Kinghelm and Slkor sites generates substantial traffic within their promotional matrix.
Kinghelm & Slkor have formed strong partnerships with e-commerce platforms—such as Lichuang Mall, Ickey , Ichunt, Allchips, Elecfans, and Sekorm—using online platforms and grassroots channels to quickly put Kinghelm and Slkor products in front of R&D engineers on desktop and mobile screens across the electronic components sector.
II.360° Virtual Store Tour: Design Philosophy, Song-style Aesthetics, Empowering the Brand
Team highlights of Kinghelm and Slkor
The event's interview-plus-store-tour format captivated viewers. Mr. Song personally led the tour, showing the distinctive, finely crafted details of the new Slkor and Kinghelm headquarters. Chip Expert Mr. Su praised the space, saying: "My immediate impression of the new headquarters was sheer amazement. Drawing on the beauty of the East and the aesthetics of the Song dynasty, Mr. Song has perfectly fused Song-style elegance—'refined, simple, exquisite'—with modern spatial circulation, carefully honing every detail to ensure each step reveals a new scene. It's a place that never tires the visitor and lifts the mood—a fitting ambition for a company determined to be the cultural leader in the industry."
The front desk of the new Slkor and Kinghelm headquarters
Song-style aesthetics: "Refined, Simple, Exquisite."
The framed compositions and window views are stunningly beautiful
Light-and-shadow artistry; perfectly designed circulation
Corporate culture: "Slkor totem painting"
Artistic allure: "A Thousand Miles of Rivers and Mountains."
Slkor and Kinghelm adopt an ecological, matrix-based, and tiered methodology, dividing their operations into distinct business segments and departments, and achieving efficient operation and development through organic collaboration and management. Mr. Song Shiqiang stated that in the midst of busy work, one must have time and space to be still—only in stillness can one think, and through thinking, wisdom emerges. When oriental charm meets minimalist poetry, "stillness" becomes the core of interior design. True artistry is reflected in the details: Song-style aesthetic elements such as flying eaves, lattice patterns, diamond motifs, and cracked-ice designs are embedded throughout the space. Additionally, a 12-meter-long reproduction of the Song dynasty masterpiece A Panorama of Rivers and Mountains, restored by the Palace Museum, is framed in six redwood sections and hung around the central core of the floor, also guiding foot traffic in a clockwise direction.
This arrangement fills the office with the inspiration of Song literati and profound historical value. Inspired by the same painting, glazed mountain-shaped installations use traditional cultural symbols to activate the spatial DNA of a modern high-tech company, offering moments of historical reflection and cultural imagination, and infusing the space with simplicity, elegance, serenity, and grandeur. Ming-style redwood desks, tables, and chairs embody minimalist practicality; the most beautiful Buddha head evokes reverence; bamboo in the corners creates a tranquil atmosphere amid activity; scattered stones simulate an outdoor spatial experience; and vibrant greenery breathes life into the space, naturally connecting time, space, and people.
Mr. Song emphasized that the meticulous creation of the new headquarters ultimately serves brand empowerment. In an era of severe product homogenization, Slkor and Kinghelm adhere to long-termism, integrating vision, brand empowerment, marketing innovation, and team combat effectiveness to establish sustainable differentiation and secure a competitive edge. The company cultivates and empowers people; the headquarters' large conference rooms are spacious, bright, and fully equipped, with the grand lecture hall offering a strong learning atmosphere to support efficient training systems and promote industry collaboration, welcoming more industry seminars to the headquarters.
III."Exploring China's Chip Industry: Corporate Strategy, Management Upgrades, Talent Empowerment"
Mr. Song Shiqiang (center) attending the "Huaqiangbei High-Quality Development Forum"
Mr. Song noted that as original Chinese brands, Kinghelm and Slkor have, from their inception, benchmarked themselves against world-class enterprises in strategic decision-making, resource allocation, internal control, brand value, innovation capability, and internationalization.
1. Corporate Strategy - Mr. Song emphasized that strategy is the top-level design of a company, including mind maps and data models. The deployment of strategy, tactics, and campaigns aims to create growth inflection points, stimulating internal potential and leveraging external resources. Tangible growth solves many problems and empowers employees and the industry. Once a strategy is set, it must be maintained long-term. From 2012, when he began top-level planning, he targeted strategic emerging industries, particularly energy-saving and new-energy vehicle sectors. After Slkor Micro Semiconductor was founded in 2015, its strategic mission became to be a steadfast inheritor of "China Chips," planning to become a stronger, faster, and globally recognized industry leader in 20–30 years.
Early entrepreneurship was challenging; Mr. Song jokingly called himself a "home-selling entrepreneur," having sold multiple properties to support Slkor. To date, his investment in Slkor and Kinghelm has exceeded 100 million RMB, with plans to expand the workforce to over 140 employees next year.
2. Management Upgrades - Mr. Song stated that human management has limits: time and energy are finite, focus requires sacrifice, and transparency ensures alignment. Management is crucial, moving from small success (self-growth) to great success (empowering others), from minor good to greater good. Enterprise management decomposes tasks along the principle: "simple processes → continuous optimization → continuous execution." Work is accomplished through action. Scaling Kinghelm and Slkor from a dozen to over a hundred employees required balancing rationality, law, and empathy—a challenging process—thus they maintain an entrepreneurial and innovative mindset.
Mr. Song delivering a speech on "Challenges and Opportunities in the Huaqiangbei Electronics Market"
3. Talent Empowerment - Mr. Song, a Buddhist, often says all beings suffer, and one must respect life. Those with whom we share affinity should be treated kindly. Life should be simple; complexity should be reduced; one should live joyfully. As Romain Rolland wrote, "To love life after seeing its truth." Even understanding human complexity, one must uphold a bottom line: inner goodness and righteousness must outweigh personal gain. Hence, he emphasizes that character is the foundation of all. Talent selection is based on integrity, kindness, discipline, productivity, positivity, and responsibility, following the principle: "strict with work, kind to people."
Internally, treating people with respect: Kinghelm and Slkor adopt generous profit-sharing, bonuses, group meals, and employee equity, creating a virtuous cycle of "profit → unity → prosperity." They focus on labor accumulation, efficiency improvement, capability development, client cross-development, and talent cultivation.
Leadership by learning: Entrepreneurs must continuously learn, act boldly and wisely, plan long-term, accumulate deeply, and invest consistently. Mr. Song recalled a Huaqiangbei businesswoman who profited after applying his theories and gifted him a Bentley model in gratitude.
Externally, ecosystem building: Under Mr. Song's leadership, Kinghelm and Slkor uphold a culture of integrity, refinement, resilience, and detail, practicing fairness, openness, cooperation, and win-win ethics. They collaborate with industry peers, providing quality products and technology to make the world better. This year, they plan to produce 8,000 custom calendars for clients, partners, and suppliers.
Slkor and Kinghelm's talented team
Insights for Chinese Entrepreneurs: Su Ge from XinYao Dongfang discussed with Mr. Song the question: "What advice does Mr. Song have for local Chinese business leaders?" He offered:
Continuous Learning: A leader is the ceiling of a team. To enjoy great success, one must endure hardship; even then, success is not guaranteed, but effort is essential. Opportunities are double-edged; one must aim high while staying grounded, capable in branding and channel development.
Long-Termism: Great achievements take time. Slkor's international strategy succeeded due to consistent long-term commitment. Tasks achievable by a small team in 2–5 years are not undertaken.
Going Global: "Bloom inside the walls, bear fruit outside the walls." Slkor's monthly Digi-Key orders exceed 1,000, reflecting steadfast international expansion, continuous overseas promotion, and growing brand visibility and credibility.
In the context of social harmony, marketing innovation, integrity, attention to detail, brand care, and the practice of sustainable, innovation-driven values are the underlying logic and secret to Kinghelm, Slkor, and other Chinese enterprises' counter-market growth.
About Slkor
Slkor & Kinghelm have moved to a new headquarters! Address: 18F, Building T2, Lijin Center, Yousong Community, Longhua Street, Longhua District, Shenzhen.
Slkor is a national high-tech enterprise whose core technical team comes from Tsinghua University, mastering internationally advanced SiC MOSFET production processes. The company has developed into an internationalized enterprise covering R&D, design, manufacturing, product sales, and technical services. Slkor has obtained ISO9001 quality management certification, as well as EU RoHS, REACH, and California Proposition 65 certifications. Employees come from multiple countries and regions, and the company collaborates with institutions worldwide, fostering an inclusive, open, and innovative environment.
"Slkor, chips Driven Future." Slkor treats colleagues, products, and customers with care, aiming to make society's future better through technology and products. The company has R&D centers in Beijing and Suzhou, and its Shenzhen headquarters houses laboratories and a central warehouse. The "SLKOR" brand enjoys strong recognition and reputation. Its main product lines include diodes and transistors, power devices, and power management chips, with new launches including Hall sensors, ADCs, BMS, sensors, high-speed optocouplers, and passive crystal oscillators. Slkor products are widely used in smartphones, laptops, robotics, power tools, vehicle networking, 3C digital devices, and IoT applications.
Slkor has become a hub for learning and exchange within the semiconductor industry. Upholding ethics of fairness, openness, cooperation, and win-win collaboration, it has established itself as a leading semiconductor company.
About Kinghelm
Kinghelm & Slkor are recruiting talented professionals—self-recommendations and referrals are welcome!
Shenzhen Kinghelm Electronics Co., Ltd. is a national high-tech enterprise and a member of the China Satellite Navigation and Positioning Association and the China Information Industry Chamber of Commerce. The company holds multiple original patents and has obtained ISO9001, RoHS, and REACH certifications.
"Kinghelm, Connects World." The company's vision is to provide high-quality antennas and connectors to customers globally, ensuring smooth communication and a harmonious society. Kinghelm's core technical team comes from Tsinghua University and the University of Electronic Science and Technology of China, with nearly 20 years of expertise in microwave and RF technology. Its labs are fully equipped to independently develop new products and test smart terminal products. The production base in Luzhai, Guangxi, features intelligent flexible manufacturing lines capable of large-scale product delivery.
Kinghelm's "Kinghelm" product range includes Beidou/GPS antennas, Bluetooth and WiFi antennas, various RF cables and jumpers, signal connectors, board-to-board connectors, board-end connectors, switches, customized medical and automotive wiring harnesses, and non-standard antennas and connectors—including design, mold-making, testing, and mass production services. Kinghelm products serve industries such as new energy vehicles, smart terminals, smart cities, industrial internet, low-altitude drones, and commercial aerospace.
Kinghelm upholds a corporate culture of integrity, refinement, resilience, and attention to detail, along with ethical principles of fairness, openness, cooperation, and win-win collaboration, working with upstream and downstream partners to build a healthy ecosystem.
Media Contact
Company Name: Shenzhen Kinghelm Electronics Co., Ltd.
Contact Person: Support
Email: Send Email
Phone: +86 0755-83975897
Address:18/F, Building T2, Lijincheng Center, Longhua
City: Shenzhen
Country: China
Website: www.kinghelm.net