Private AI coaching tool brings Susan Drumm's 20+ years of executive coaching experience to every level of the organization via video, voice, and text
SCOTTSDALE, AZ / ACCESS Newswire / December 10, 2025 / Meritage Leadership today announced the launch of AI Susan, a private, on-demand executive leadership coaching platform designed to close the "reinforcement gap" that often undermines leadership development programs.
Built from CEO Advisor and Executive Leadership Coach Susan Drumm's two decades of coaching senior executives and high-growth leadership teams, AI Susan gives leaders real-time guidance as they prepare for difficult conversations, debrief critical meetings, and navigate conflict.
Many organizations invest heavily in workshops and leadership programs, but skills and mindsets often erode once the training ends. AI Susan was developed to extend that investment by providing ongoing, in-the-moment coaching support in the flow of work.
"Organizations invest heavily in leadership training and development, but without reinforcement in the flow of work, little truly sticks," said Susan Drumm, founder and CEO of Meritage Leadership, USA Today best-selling author of "The Leader's Playlist", and host of "The Enlightened Executive" podcast. "AI Susan gives leaders a private, always-available coaching partner so they can prepare for a tough conversation, debrief a meeting, or navigate conflict in the moment, not weeks later."
On-demand coaching in three formats
AI Susan delivers coaching in three modes so leaders can choose what fits their situation:
Video: a lifelike avatar for emotionally nuanced, high-stakes conversations
Audio: voice-only coaching for discreet, on-the-go challenges
Text: written support, meeting transcript analysis, and scenario coaching
Powered by Drumm's leadership frameworks, AI Susan supports topics such as conflict and feedback, mindset and resilience, and influence and stakeholder management. The platform is available 24/7 in more than 30 languages, supporting global and distributed teams.
Bespoke coaching tool, not a generic assistant
AI Susan was built specifically for executive and leadership coaching rather than adapted from a general-purpose chatbot.
Grounded in practice and proven frameworks: Content reflects methods used with executive teams at organizations ranging from Fortune 100 companies to high-growth startups.
Private and secure: Conversations are kept within a bounded leadership model. AI Susan does not train on or share client data with public AI systems.
Focused on behavior change: The platform reinforces key concepts over time to help leaders move from knowing what to do to consistently doing it
"We were not interested in building another public-facing AI tool," Drumm said. "AI Susan is trained on neuroscience-backed frameworks for leadership, conflict resolution, and team dynamics, so HR and L&D leaders can trust that the guidance their people receive is aligned with sound leadership principles-not generic internet content that tools like Chat pull from."
Extending and scaling leadership development
AI Susan is designed to complement existing leadership initiatives, including rising leader programs, hybrid and distributed teams, post-program reinforcement after workshops, and role transitions where just-in-time support is critical. Early client use has shown increased coaching adoption and greater confidence in day-to-day leadership conversations.
AI Susan is now available to enterprise clients and leadership teams seeking to reinforce and scale their leadership development investments. Organizations can schedule a live demo at https://meritageleadership.com/ai-susan.
About Meritage Leadership
Meritage Leadership is an executive and team development firm that helps leaders and their organizations thrive in today's disruptive environment. Founded by CEO Susan Drumm, Meritage partners with C-suite executives and leadership teams across industries including financial services, private equity, technology, healthcare, professional services, media, consumer products, consulting, and law.
Through executive coaching, team programs, courses, and keynote speaking, Meritage helps leaders uncover the hidden patterns that hold them back so they can unlock exponential growth. Drumm is the USA Today best-selling author of "The Leader's Playlist" and host of "The Enlightened Executive" podcast, ranked in the top 1.5 percent of downloaded podcasts globally.
Learn more at https://meritageleadership.com.
Media Relations Contact:
Joanna Bowzer
Phone: 917-748-8418
Email: connect@meritageleadership.com
SOURCE: Meritage Leadership
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