CINCINNATI, OH / ACCESS Newswire / October 12, 2026 / Launched at the Chicago Marathon expo, Here For The Banana Run Club is a limited-edition 16-piece collection of performance apparel and statement accessories from Sprints and Chiquita, inspired by one of running's most recognizable traditions: the finish-line banana.
For generations, the banana has been a familiar part of the post-run ritual, waiting at finish lines, tucked into post-race food bags and fueling runners after long miles. From neighborhood 5Ks to 26.2-mile marathons, it has become an unofficial symbol of the sport and a staple of race-day culture.
Now, Sprints and Chiquita are giving that beloved tradition a bold new expression. Here For The Banana Run Club brings Chiquita's iconic banana imagery into Sprints' colorful and fun world, transforming a familiar piece of running culture into a collection designed to make a statement. Featuring performance apparel and statement accessories, the collection celebrates the energy, humor and community that make running culture so unique with Chiquita's unmistakable personality at the center of it all.
"Running culture is changing. People still care about PRs and race times, but they also want community, personality and a reason to have fun with the sport," said Eric Rose, Founder & CEO of Sprints. "The banana has been part of running for a long time. It's waiting for you at the finish line whether you ran 15 minutes or five hours. We loved the idea of taking this little symbol that runners understand and completely leaning into it. That's what Sprints is about, taking the culture that already exists around running and making it more fun, more expressive and difficult to ignore."
The collaboration arrives as running continues to move beyond pure performance and into a broader cultural moment. Run clubs have become social clubs. Race weekends have become citywide events. And what runners wear has increasingly become part of how they express their connection to the sport.
After debuting at Chiquita's booth at the Chicago Marathon expo, the Sprints x Chiquita collection is now available at getsprints.com while supplies last. (16 pieces; current base price from $22-$88 per piece)
Here For The Banana Run Club is built for that new era of running, where showing up matters just as much as showing out. The license was brokered by The Joester Loria Group, Chiquita's global licensing agency.
About Sprints
Founded in Cincinnati in 2019, Sprints makes funner gear for athletes. Known for bold, limited-edition prints and a playful spirit captured in its "Sweat in Color" ethos, the brand designs running hats, men's & women's apparel, towels, bags and accessories for amateur runners who'd rather stand out than blend in. Sprints celebrates the everyday runner, from first 5K to marathon finish line. Learn more at getsprints.com.
About Chiquita
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita® the banana of choice. For more than 150 years, Chiquita has been proudly providing great-tasting, superior-quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout its business practices under the "Behind the Blue Sticker" initiative.
Chiquita's iconic Blue Sticker has served as a seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com and follow us on Instagram, TikTok and LinkedIn.
Chiquita® is a trademark or registered trademark of Chiquita Brands L.L.C in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Chiquita and its products, visit the company's website at Chiquita.com.
About Joester Loria Group
The Joester Loria Group (JLG) is a leading full-service brand licensing and marketing agency headquartered in New York City. For over two decades, JLG has delivered award-winning, strategic licensing programs that drive brand growth and consumer engagement across global markets. The agency represents a diverse portfolio of world-class brands across entertainment, food and beverage, fashion, and lifestyle. For more information, visit www.joesterloriagroup.com.
Media Contact
Malcolm Doepke
Brand Manager, Sprints
malcolm@getsprints.com
513-374-8986
SOURCE: Sprints INC.
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