Homewerks Worldwide, LLC Acquires Character’s Project Kits Product Line

Brings Innovative DIY Faucet and Showerhead Installation Kits to Homewerks’ Plumbing Portfolio

Homewerks Worldwide, LLC (Homewerks), a leading home improvement innovator in the kitchen, bathroom and plumbing categories, announced today the acquisition of the Character Project Kits product line from Character Home, Inc. (Character), a home improvement company known for designing innovative solutions for DIYers.

The acquisition includes Character’s Faucet Installation Kit and Showerhead Installation Kit, two first-of-their-kind products designed to help homeowners complete plumbing projects quickly and confidently. The kits combine all necessary tools and supplies with how-to guides and videos and real-time expert support, making basic plumbing projects more accessible to homeowners of all skill levels. Homewerks will immediately integrate these products into its product portfolio and will begin offering Character Project Kits to our customers immediately following the November 18 closing date.

Character’s Project Kits are currently available in over 3,000 retail stores nationwide. The Showerhead Installation Kit launched in Lowe’s stores nationwide earlier this month.

“We’re pleased to announce the successful acquisition of the Character Project Kit business,” said Shad Shafer, Vice President of Marketing & eCommerce. “Character’s strong kit assortment, engaging homeowner content, and loyal social media following make this a perfect addition to the Homewerks portfolio. With our ability to scale and expand the assortment, we’re excited to drive continued growth.”

The Faucet Installation Kit, first launched at Walmart in 2024, includes a basin wrench, plumber’s putty, thread seal tape, microfiber rag, and digital how-to guides and videos along with expert chat support. The Showerhead Installation Kit, launched in 2025 at Lowe’s, provides a similar “do-it-with-me” home improvement experience for another common home upgrade. Together, these kits simplify two of the most popular plumbing projects for homeowners.

“Character’s mission has always been to make home improvement more approachable and more fun,” said Alex Onsager, Co-founder & CEO of Character. “Homewerks is the perfect partner to scale that mission even further. Their deep expertise and reach in plumbing and other categories will ensure these products continue empowering people to confidently take on projects themselves.”

Through this acquisition, Homewerks will integrate Character’s plumbing kits into its growing portfolio of plumbing installation and repair solutions, expanding its footprint in the DIY segment while providing retailers and customers with greater value and innovation.

About Homewerks Worldwide, LLC

Homewerks Worldwide, LLC develops, sources, and markets bathroom, kitchen, and plumbing products for home and commercial use under the Homewerks®, Plumb Craft®, Tosca®, Aqua Vista®, LDR®, Cobra Tools®, and Simply Clean® brand names as well as retailer private brands across the rough plumbing, fashion plumbing, and HVAC categories. Since its formation in 2006, Homewerks has shown consistent sales growth fueled by a proven track record of bringing innovative, efficient, and high-quality product solutions to homes. Headquartered in Lake Bluff, Illinois, Homewerks operates out of 550,000 square feet in two distribution centers with strategically located personnel across the globe. For more information about the company and its products, visit Homewerks.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251118715152/en/

Character’s strong kit assortment, engaging homeowner content, and loyal social media following make this a perfect addition to the Homewerks portfolio. With [Homewerks'] ability to scale and expand the assortment, we’re excited to drive continued growth.