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JETSET Pilates Unveils New Miami Headquarters to Mark 15th Brand Anniversary

via Business Wire

New 6,000 sq. ft. space in Wynwood opens as the brand celebrates its fastest growth year yet

JETSET Pilates, the fast-growing boutique fitness brand redefining modern reformer Pilates, is celebrating its 15th anniversary with the unveiling of its first global headquarters in Miami’s vibrant Wynwood district. The newly designed, 6,000+ square foot space centralizes operations, instructor training, and franchise development at a time of record-breaking growth driven by rising demand for JETSET’s elevated Pilates experience and a loyal national following.

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JETSET Pilates' New Training Academy

JETSET Pilates' New Training Academy

New Headquarters, Same Miami Roots

Born in Miami in 2010, JETSET has remained deeply connected to the city’s wellness community—helping to shape its rise as a destination for top-tier fitness brands. The decision to establish a new permanent headquarters in Wynwood reflects the brand’s origins and an investment in its future. Known for its art, energy, and creative spirit, the neighborhood aligns with JETSET’s values of innovation, movement, and intentional design.

Designed by world-renowned architect Kobi Karp, the headquarters features a reformer-equipped training zone, collaborative work spaces, and a studio-replica lobby for immersive education. With the JETSET team previously operating fully remote, the headquarters provides a dedicated environment for internal alignment and operational excellence.

“Miami is the heart of JETSET, it’s where our brand was born and where our culture continues to evolve. Establishing a permanent headquarters and training center in Wynwood reflects our long-term commitment to the city that shaped us,” said Bert Albertse, CEO of JETSET Pilates. “The new 6,000+ square foot space allows us to expand our instructor training, host franchise immersion sessions, and continue building community right here at home. It’s a natural extension of who we are and the energy that defines the JETSET experience.”

Elevating the JETSET Training Academy

At the heart of the new headquarters is JETSET’s expanded Training Academy, which has doubled its capacity to 16 reformers. The space now serves as a hub for onboarding, franchisee immersion, and continued education—bringing instructors and support teams together for real-time learning, connection, and growth. To extend access to high-quality instruction across its growing footprint, JETSET will also debut regional training and support centers beginning in the second half of 2026, with the first slated for the Dallas-Fort Worth area.

“Training at JETSET is about more than just movement. It’s where form meets feeling, and the experience is elevated through every touch point,” said Tamara Galinsky, founder of JETSET Pilates. “We’ve created programming that blends technical precision with intuitive instruction, so every instructor leaves not only prepared, but deeply connected to the method. From the layout of the space to sequencing and musicality of each session, everything is designed to create effective, yet energizing flows that define the JETSET experience.”

To date, JETSET has trained more than 500 instructors through its immersive model, which includes pre-training coursework, in-person mic sessions, and video-based evaluations with timestamped feedback. Instruction is precise, hands-on, and deeply informed to help clients move with confidence, clarity, and control. Monthly and quarterly workshops—held both digitally and on-site— extend professional development and consistent quality across the full franchise network.

One Studio to Global Movement

JETSET has grown from a single Miami studio to a global franchise brand with over 200 locations sold and more than 100 in development. In 2025 alone, JETSET experienced a 546% increase in membership year over year and expanded into new markets including New York City, Charlotte, Denver, Salt Lake City, San Diego, Austin, Houston, and Boston. The brand also opened its first international studio in Melbourne, Australia, with additional development underway in the UK.

To support its rapid growth, JETSET significantly expanded its leadership team in 2025, welcoming executives from Flywheel Sports, Equinox, Orangetheory Fitness, and Burn Boot Camp to lead marketing, operations, real estate, talent, and franchise support.

“Fifteen years ago, we started with one studio and a clear vision: to build a modern Pilates experience that people feel in every part of their lives,” said Galinsky. “We’ve grown by staying true to that vision: movement with intention, community with depth, and expansion with integrity. The new HQ is a reflection of that. Polished and design-forward, while built to scale without compromising on quality. It’s both a celebration of where we started and a catalyst for where we’re headed next.”

Today, JETSET averages over 120,000 monthly visits across its studio network, with 15 additional locations expected to open before the end of the year.

For more information about JETSET Pilates and its franchise opportunity, please visit https://jetsetpilates.com/franchise/.

About JETSET Pilates

Founded in 2010 and franchising since 2022, JETSET Pilates has rapidly established itself as one of the most attractive concepts in the boutique franchise business space. JETSET Pilates currently has plans to open studios across the U.S. and Australia, with over 232 studios in development. JETSET now offers franchising opportunities to entrepreneurs in some of the largest and fastest-growing markets within the fitness franchise sector. For more information, please visit https://jetsetpilates.com/franchise/, or follow JETSET Pilates on LinkedIn and Instagram.

“Training at JETSET is about more than just movement. It’s where form meets feeling, and the experience is elevated through every touch point,” said Tamara Galinsky, founder of JETSET Pilates.

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