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Channel V Media Wins Platinum 2025 MarCom Award for Strategic Communications

via Business Wire

New York City-Based Communications and PR Agency Recognized for Its Work Elevating HR Tech Company Payroll Integrations in Financial Wellness Conversations

Channel V Media (CVM), a communications strategy and PR firm that specializes in building market momentum for Fortune 500 industry leaders and emerging venture‑backed innovators, was named a Platinum winner in the 2025 MarCom Awards. The company received the top honor in the Strategic Communications category for its work launching and creating media visibility for Payroll Integrations’ Employee Financial Wellness Report.

Channel V Media developed and launched Payroll Integrations’ inaugural data report in 2024 to broaden the conversation around employee financial wellness, which the company helps improve by automating payroll and benefits processes so employers can focus on their employees. Based on survey responses from U.S. HR leaders and employees, the research examined both employer and employee perspectives of how companies support financial wellness, align benefits with employee needs and manage growing administrative demands. CVM leveraged the report to validate Payroll Integrations’ industry success and position the company as a thought leader in financial wellness.

The MarCom Awards recognized CVM for creating an ongoing stream of media coverage and industry recognition for Payroll Integrations through the Employee Financial Wellness Report. The agency’s strategy amplified the financial wellness conversation across industry and business audiences, establishing Payroll Integrations not only as a technology innovator, but as a leader in financial wellness.

“We wanted to broaden the conversation around the impact of our technology, and Channel V Media not only developed the right narratives for us but delivered on them through creative and strategic initiatives like the Employee Financial Wellness Report,” said Kevin McCarthy, Vice President of Strategy and Growth at Payroll Integrations. “The research allowed us to reach new media and audiences while providing our customers and partners with unique insights into employee financial wellness.”

Payroll Integrations’ Employee Financial Wellness Report has been featured in national business publications such as Fortune, Forbes, CNBC and Newsweek, as well as leading HR and benefit trades including WorkLife, BenefitsPRO, Employee Benefit News and PlanAdviser. The report has now become an annual initiative, with the company’s 2025 edition recently released.

“Payroll Integrations has long been ahead of the curve with their technology, and with the launch and media coverage of their data report, we’ve positioned them at the forefront of financial wellness conversations,” said Victoria Jones, Vice President, Channel V Media. “This unique data has opened new media opportunities, giving them a story no one else in the market has. We look forward to the stories we’ll continue to tell with future reports.”

The MarCom Awards, administered by the Association of Marketing and Communication Professionals (AMCP), honor excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. The complete list of 2025 MarCom Awards winners can be viewed here.

About Channel V Media

Founded in 2008, Channel V Media (CVM) is a communications strategy and PR firm that specializes in building market momentum for companies ranging from Fortune 500 industry leaders to emerging venture‑backed innovators. CVM builds awareness for companies and their products, develops C-suite leaders into industry visionaries, positions clients to be among the most vocal in high-value conversations and drives inbound leads. Current and past clients include Grapeshot + Oracle, Innovid, Everseen, IBM, Albert Technologies, Pernod Ricard, Embroker, Fortune & Frame and others.

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