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Digital Marketing Pioneer George Gallate Joins Walker Sands Board of Directors

via Business Wire

Former Havas Digital Global Chairman to support Walker Sands’ strategic growth plans

Walker Sands, an integrated B2B growth services agency, announced today that marketing executive and advisor George Gallate has joined its board of directors. Gallate’s board appointment comes on the heels of Walker Sands’ recent partnership with Mountaingate Capital in October 2025.

Gallate brings more than 40 years of experience building and leading global marketing and advertising businesses. He spent 27 years at Havas in various roles including Global CEO and Chairman of Havas Digital, guiding the company’s growth to becoming the largest digital network in the world in the 2000’s. He then led the Rimm Kaufman Group through its sale to Merkle in 2014, serving as Merkle’s Global Chief Marketing Officer post-acquisition.

Today, Gallate is the CEO of MKTG2.U, a growth consultancy, and an independent board member and investor in Tinuiti, Real Chemistry, Bounteous, Anteriad, Bond Loyalty and WebFX. His previous board appointments include Mars United Commerce. He is also the Chairperson and co-Founder of NEAR, Networks for Emergencies and Relief.

As an independent board member, Gallate has helped build category leaders across the marketing services industry for the past eight years. His blend of operator, investor, and advisor experience, combined with a proven record of scaling agency capabilities and go-to-market models, will help Walker Sands accelerate strategic acquisitions, broaden service offerings and provide deeper counsel to enterprise technology clients.

Gallate’s appointment follows Walker Sands’ recent acquisition by Mountaingate Capital to fuel the agency’s next phase of growth. With this new investment, Walker Sands is now positioned to be the leading data-driven B2B growth services agency with capabilities across strategic communications, GTM strategy, digital marketing, marketing technology, sales and revenue operations, content and creative.

“Walker Sands has established itself as a trusted growth partner in B2B marketing through working with some of the world’s best B2B brands,” said Gallate. “They have a track record of delivering impactful business results through their Outcome-Based Marketing approach. Looking ahead, they are poised to be the leading B2B growth services partner globally. I look forward to working closely with the leadership team to scale Walker Sands’ capabilities to capture that opportunity.”

“George brings a rare mix of operator experience and investor discipline, with a track record of executing at the highest level,” said Andrew Cross, co-CEO of Walker Sands. “He knows B2B marketing as well as anyone in the industry. We are thrilled to have George as an advocate and advisor as we grow.”

About Walker Sands

Walker Sands is an integrated B2B growth services agency with expertise in strategy, data, content, creative, strategic communications and digital marketing. The agency’s Outcome-Based Marketing approach helps B2B brands grow, build reputation, generate demand, drive engagement and strengthen market position. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B agencies in the world, proudly serving 100+ clients from offices in Chicago, Seattle and Boston. Learn more at walkersands.com.

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