New data from 32,000* Tonal members shows Boomers out-training Gen Z, women leading hybrid fitness adoption, and personalized strength programs redefining everyday health
Tonal, the pioneer of the world’s smartest strength training system and home to the largest strength dataset in the world, today released its 2025 State of Strength Report, revealing how fitness trends are shifting toward shorter, smarter, and more personalized routines that support long-term health. Drawing on data from 32,000* members and survey responses from 700 participants, the report highlights the most significant shifts in how Americans train, recover, and stay healthy.
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Tonal’s 2025 State of Strength Report Reveals Shorter Workouts, Smarter Training, and a Major Shift Toward Longevity
The findings show a clear move away from long, high-intensity sessions and toward shorter, smarter, more personalized routines. Most notably, Boomers are the most consistent exercisers on Tonal, training 37 percent more than Gen Z and matching their strength and power gains.
“This year’s data shows a clear shift where consistency and smart programming are outperforming volume, and members are seeing meaningful results through shorter and smarter programming,” said Darren MacDonald, CEO of Tonal. “With the most advanced strength dataset in the world, we’re focused on shaping the future of training through adaptive guidance, mobility work, and hybrid options, giving people the tools to train smarter and integrate fitness seamlessly into their lives.”
Four Major Shifts Shaping the Next Era of Fitness
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Shorter Sessions beating longer workouts. The “no pain, no gain” mindset is fading. Tonal member behavior points to a new reality.
- More than half of members now train for 31 to 45 minutes instead of 45 to 60 minutes. 90% say they have built more strength in less time.
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For those who previously cited time constraints, the shift is dramatic: 70% now train three to five times per week and 19% work out daily.
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Strength and power are becoming the strategy for longevity. Strength is no longer just about looks, it’s about independence, mobility, and lasting energy.
- 80% of members report training to age better. More than 75% of members over 40 say they feel more physically capable since starting on Tonal.
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Older members are leading from the front with Boomers averaging 11 workouts per month, 37% more than Gen Z. They also achieve major gains in key movements, including a 25% increase in deadlift strength and 22% increase in bench press strength.
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Personalization is replacing one-size-fits-all programs. Tonal’s adaptive system replaces one-size-fits-all programs with real-time weight adjustments, evolving training plans, and weekly targets tailored to each member’s body, pace, and potential.
- Members who interact with their weekly targets are far more likely to follow through. They hit their goals 90% of the time, compared to 72% for members with lower engagement.
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The trust in adaptive training is high. 90% of members accept Tonal’s weight recommendations across millions of sets. 71% say they lift more with adaptive weights than they would on their own.
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Hybrid training is becoming the default. Strength is still the number one mode on Tonal, but members are blending modalities for smarter workouts.
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Women are driving the shift. Since 2021 they are doing:
- 3x more Pilates
- 2.8x more mobility work
- 2.4x more meditation
- Men are increasing mobility work as well, up 44% since 2021.
- Variety is paying off. Women saw an average 15% gain in both deadlift and bench press strength and 30% of members report that their training has more variety since joining Tonal.
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Women are driving the shift. Since 2021 they are doing:
“Boomers training more than Gen Z is no surprise when you look at the lifelong benefits of consistent strength and power work,” said Troy Taylor, Vice President, Performance Innovation & Healthcare at Tonal. “The data shows that people of all ages can make significant gains when coaching, progression, and personalization come together — and that’s exactly what we provide our members to help them train smarter and age strong.”
This report arrives as Tonal celebrates ten years of shaping the future of connected strength. Most recently, the brand introduced its first reformer-inspired Pilates experience, featuring Tonal trainer Kristin McGee. The new feature expands Tonal’s hybrid capabilities and offers a personalized way to build core strength, mobility, and control.
Customers can visit tonal.com to explore Tonal 2, book a demo, or order the new Pilates Loops.
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*Not inclusive of the entire Tonal membership pool.
Research Methodology
We surveyed 677 Tonal members and analyzed outcome data from 32,000 Tonal members. These Tonal members had between six months and three years of being with Tonal as of June 2025 and worked out at least 24 times for a minimum of three minutes with resistance on Tonal. We evaluated their workout behavior between June 2024 and June 2025.
During that time, they had to have completed our specific movements of interest (bench press and deadlift) at least twice, and also needed to have completed a workout in the month leading up to the data pulled to analyze. Guest and demo users were not included in the dataset.
When reporting on outcomes we applied these inclusion criteria to focus on consistently engaged members with sufficient training history. This approach reduced variability caused by sporadic use or unfamiliarity with Tonal, enabling more reliable and representative estimates of training behaviors and outcomes.
About Tonal
Tonal is the pioneer of the world’s smartest strength training system. Founded in 2015 and headquartered in San Francisco, Tonal combines revolutionary digital weight technology with personalized, AI-powered coaching. It offers thousands of coach-led, on-demand, and live workouts across various fitness categories, including strength training, cardio, yoga, HIIT, and mobility. Since its launch in 2015, Tonal has built the world’s largest strength training dataset, with over 175,000 members lifting more than 235 billion pounds. This data fuels continuous innovation, ensuring that Tonal remains at the forefront of personalized fitness solutions. Tonal’s innovative system adapts to each user's fitness level, enabling them to build strength faster and push past plateaus to achieve optimal results efficiently. By delivering a comprehensive, at-home strength training experience, Tonal is redefining how people approach fitness. For more information or to purchase Tonal 2, visit tonal.com and follow Tonal on Instagram, TikTok, Facebook, and YouTube.
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Contacts
Press Contact
Taylor Georgeson
Jack Taylor PR
tonal@jacktaylorpr.com
