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CPI’s UHCU Metal Debit Card Package Honored with Élan Award

CPI’s card + packaging solution for United Heritage Credit Union was chosen as a finalist for “Best Personalization & Fulfillment” solution at the recent International Card Manufacturers Association (ICMA) event.

CPI Card Group’s UHCU Metal Card and package, developed in partnership with United Heritage Credit Union, has been named a finalist in the 2025 Élan Awards’ Personalization & Fulfillment – Product, Service or Project category. In a sleek black box, emblazoned with United Heritage’s distinctive logo rendered in silver foil, accountholders receive their new metal card with names laser engraved. Weighing four times as much as a standard payment card, the substantial heft delivers a distinctive feel and refined finish that elevates every transaction.

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CPI Card Group’s UHCU Metal Card and package, developed with United Heritage Credit Union, is a 2025 Élan Awards’ finalist

CPI Card Group’s UHCU Metal Card and package, developed with United Heritage Credit Union, is a 2025 Élan Awards’ finalist

“We’re thrilled that our end-to-end capabilities — from initial card concept through production, personalization, and fulfillment — have delivered such a value‑added product for United Heritage Credit Union,” said Toni Thompson, EVP of Debit & Credit Solutions at CPI Card Group. “This collaboration exemplifies CPI’s passion for crafting distinctive, premium payment solutions.”

The UHCU Metal Card elevates the everyday payment experience with:

  • Unmatched Durability: Scratch‑resistant and virtually unbreakable, built to withstand daily use.
  • Enhanced Security: Metal construction provides a tangible barrier that deters fraud and skimming.
  • Contactless Convenience: Tap‑and‑go payments wherever contactless is accepted.

This achievement marks a true collaborative milestone: leveraging CPI’s advanced manufacturing expertise alongside United Heritage Credit Union’s member‑focused mission. “Working with CPI has allowed us to introduce a card that’s more than just a payment tool — it reflects our commitment to elevating the member experience,” said Karen Pollack, Vice President of Digital Operations and Services for United Heritage Credit Union.

The UHCU Metal Card is available now to United Heritage Credit Union members. For full product details, click here.

The 2025 finalist honor builds on CPI’s celebrated Élan Awards track record. In 2024, CPI’s LED card innovation was chosen winner of the People’s Choice award. An encased-metal card was honored in 2022, which followed a win in 2021 for an eco-focused card featuring a core of recovered ocean-bound plastic.

About CPI Card Group

CPI Card Group is a payments technology company providing a comprehensive range of payment cards and related digital solutions. With a focus on building personal relationships and earning trust, we help our customers navigate the constantly evolving world of payments, while delivering innovative solutions that spark connections and support their brands. We serve clients across industry, size, and scale through our team of experienced, dedicated employees and our network of high-security production and card services facilities, all located in the United States. CPI is committed to exceeding our customers’ expectations, transforming our industry, and enhancing the way people pay every day. Learn more at www.cpicardgroup.com.

About United Heritage Credit Union

United Heritage Credit Union is a full-service financial institution whose vision is “To be your primary financial institution.” Established in 1957, United Heritage has over $1.6 billion in assets, more than 81,000 members and 10 branch locations. Through innovative technology, exemplary service standards and competitive products, United Heritage is a strong force in the credit union industry. For more information about United Heritage, visit uhcu.org. Federally Insured by NCUA.

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