Amid new opportunities arising from the upcoming island-wide customs closure operation of the Hainan Free Trade Port, Hainan TV and Beijing Yuanyushen Digital Technology Co., Ltd. (hereinafter referred to as “Yuanyushen” ) have formally entered into a strategic cooperation agreement. The partnership will focus on the acclaimed cultural IP “Ambassador’s Home Banquet”, owned by Hainan TV. By combining their respective expertise in cultural content creation, digital technology, and supply chain management, the two parties will co-develop an integrated digital platform that merges cultural promotion, social engagement, and cross-border e-commerce. The collaboration seeks to harness digital innovation to bolster cultural dissemination and inject renewed dynamism into international cultural and trade exchanges through the Free Trade Port.
Leveraging Premier IP and Digital Technology
Since its debut in 2022, “Ambassador’s Home Banquet”—China’s first documentary series chronicling the lives of foreign ambassadors in China—has produced four successful seasons, featuring ambassadors from 27 countries across five continents. Centered on the theme “A Nation’s Etiquette, A Family’ s Warmth” , the program uses culinary culture as a bridge to showcase meaningful cross-cultural dialogue. Broadcast on Hainan TV, the series has amassed over 360 million views across multimedia platforms and has been recognized with awards including the “Innovation and Excellence in Programming” honor from the National Radio and Television Administration. The show has also pioneered diplomatic-media initiatives, building strong ties with embassies in China and establishing a distinctive reputation among diplomatic audiences and general viewers.
Yuanyushen is a digital brand solutions provider driven by “technology + scenario + content” core strategy. By deeply integrating AI and Web 3.0 technologies, leveraging extensive channel resources spanning high-speed rail, airports, shopping malls, communities, and cross-border networks, and collaborating with entertainment, tourism, and celebrity IP ecosystems, the company delivers one-stop solutions rom brand incubation and supply chain management to omni-channel sales, content marketing, and digital transformation.Yuanyushen not only helps brands build integrated online-to-offline sales loops but also drives sustainable growth and international expansion in the digital era, achieving true “integration of branding, effectiveness and sales” .
Capitalizing on their complementary strengths, Hainan TV and Yuanyushen will tap into policy incentives accompanying the customs closure of the Hainan Free Trade Port. Through the synergy of culture and technology, the collaboration will establish a novel digital platform designed to facilitate two-way cultural and commercial flows, bringing global influences into China while elevating Chinese cultural IPs onto the world stage.
Creating a Digital Gateway for Global Cultural-Trade Exchange
The partnership will prioritize the digital transformation of cultural content, with plans to establish a tangible social e-commerce platform centered on the following actionable initiatives:
- Joint Development of a Digital Platform: The two parties will co-create a comprehensive online platform (accessible via websites, mini-programs, or mobile apps) that integrates cultural content, social features, and e-commerce. They will cultivate a hybrid PGC (Professionally Generated Content) and UGC (User Generated Content) ecosystem, offering users immersive cultural journeys across the globe. The platform will allow audiences to “explore the world and savor international flavors from home”, connecting stories with products and stimulating consumption through social sharing.
- Innovative Content Delivery and Personalized Recommendations: By tapping into the rich cultural and diplomatic resources of “Ambassador’ s Home Banquet” , the partners will develop premium content around the themes of “cuisine, products, and conversation” . Yuanyushen’s AI-powered interest engine which employs
exploration-balanced algorithms and generative recommendation models will enable personalized content and product suggestions, effectively linking viewers with relevant cultural and shopping experiences. Advanced interactive AI features will further enhance user engagement.
- Integrated Cross-Border E-Commerce Supply Chain: Utilizing Yuanyushen’s capabilities in technologies and international supply chain management, the platform will merge cross-border e-commerce with Hainan’ s “front-store, back-warehouse” retail model. This will create a seamless path from content consumption to inspired purchasing. Benefiting from favorable tax and logistics policies following the customs closure, the platform will introduce a wider selection of global premium products with zero tariffs and low tax rates, elevating the overall consumer experience.
Through sustained collaboration, Hainan TV and Yuanyushen aim to achieve full-scope operational management of the“Ambassador’ s Home Banquet”IP, covering the entire chain from technical support, content creation to supply chain management.
Supporting National Strategy: Contributing to the Free Trade Port’ sDevelopment
This partnership underscores a shared commitment to industrial advancement through technological innovation. It represents a pioneering effort in aligning traditional media with digital enterprise, with implications that extend beyond cultural industry growth to include brand enhancement, cross-border trade facilitation, and the promotion of Chinese cultural exports. By presenting global cultures to Chinese audiences through the Hainan Free Trade Port, the initiative reinforces Hainan’ s role as a vital gateway for international exchange and a catalyst for economic globalization.
Media Contact
Company Name: Beijing Yuanyushen Digital Technology Co., Ltd.
Contact Person: Pony
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City: Beijing
Country: China
Website: https://www.dashijiayan.com/