NEW YORK, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Flourish, a wealthtech platform that helps registered investment advisors (RIAs) grow by evolving from holistic advice to holistic implementation, today announced a strategic relationship with EverSource Wealth Advisors®, a fast growing comprehensive independent wealth management firm serving advisors, advisory teams, and independent RIA firms across the US. In the relationship, EverSource has named Flourish Cash as a cash management solution and has rolled out the platform to its network of teams operating in 17 states.
The relationship enables EverSource-affiliated advisors to expand their client offerings by inviting their clients to Flourish Cash. Through Flourish Cash, EverSource clients can earn competitive rates on their cash holdings while benefiting from enhanced FDIC insurance coverage, up to $30M for a two-person household through its Program Banks.
“Clients often keep significant assets in low-yielding savings accounts that advisors can't see or incorporate into their planning models. Since implementing Flourish Cash, we've seen advisors bring more dollars into their practices and help clients earn more,” said Rhonda Hitchcock, Chief Operations Officer at EverSource. ”What impressed us most about Flourish is more than the competitive rates and enhanced FDIC coverage–it’s the overall experience for clients and advisors. It seamlessly integrates into our advisors' existing workflows and systems so advisors include cash management as part of their holistic wealth planning, which strengthens their value proposition and deepens client relationships."
"EverSource's network of dedicated advisors represents exactly the type of professionals we built Flourish Cash to empower—advisors who want to bring clients actionable solutions to their recommendations,” said Max Lane, Flourish CEO. “Through this relationship, EverSource advisors can now help their clients earn more on their reserve savings while gaining full visibility into assets that have been largely invisible to the planning process. With Flourish Cash, advisors aren’t just searching for high rates online. They’re personally inviting clients to a solution built for them. When advisors can seamlessly incorporate cash management into their wealth planning and demonstrate real dollar impact for their clients, they're not just managing money—they're becoming indispensable financial advocates."
Over 1,100 RIAs managing $2.6 trillion in combined assets trust Flourish to help them fully execute financial plans and bring more assets into their orbit. As a platform that helps RIAs grow by evolving from holistic advice to holistic implementation, Flourish also allows advisors to feature their firm’s branding as well as providing client-friendly marketing materials, premium support, and more.
ABOUT FLOURISH
Flourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and delivers new and innovative investment options to advisors. Today, the Flourish platform supports more than $8 billion in assets under custody and is used by more than 1,100 wealth management firms representing $2.6 trillion in assets under management. Flourish is wholly-owned by Massachusetts Mutual Life Insurance Company (MassMutual). For more information, visit www.flourish.com.
ABOUT EVERSOURCE WEALTH ADVISORS
Founded in 2017, EverSource Wealth Advisors® launched to help faith-driven financial advisors achieve independence inside a culture that matched their values. EverSource serves advisors, advisory teams, and independent RIA firms and helps reduce the complexity of running a business by providing practice management consulting, middle office support, access to top technology and more. For more information, visit https://www.eversourcewealthadvisors.com/.
Forward Looking Statements
This press release may contain forward looking statements that are subject to certain risks and uncertainties. Actual results, performance, or achievements may differ materially from those expressed or implied.
This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success.
Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC and to Flourish Insurance Agency LLC, and, where applicable, Flourish Financial LLC. Flourish Insurance Agency operates in its capacity as a licensed insurance producer with offices in Jersey City, New Jersey, and does business in California under the name Flourish Digital Insurance Agency, providing insurance services related to such platform. Variable annuities, defined in this context to include Registered Index-Linked Annuities (“RILAs”), are offered through Flourish Financial LLC. Annuities shown on the platform are sold through Flourish Annuities, and are issued by one or more licensed insurance companies. The Flourish entities mentioned above are affiliates. Flourish Cash and Flourish Annuities accounts are separate accounts and only assets in Flourish Cash accounts may be eligible for protection by the FDIC or SIPC. Please review the Legal section of our website, and the disclosures provided with each Flourish service or product for further information. If you were introduced or invited to Flourish by an investment advisor or other third party, please be aware that, unless otherwise disclosed to you, they are not affiliated with any Flourish entity. The role of the investment advisor or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in your terms of service. © 2025 Flourish. All rights reserved.
A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks that have agreed to accept deposits from customers of Flourish Financial LLC. The accounts at Program Banks will pay a variable rate of interest. The cash balance in a Flourish Cash account that is swept to one or more Program Banks is eligible for FDIC insurance, subject to FDIC rules, including FDIC aggregate insurance coverage limits. FDIC insurance will not be provided until the funds arrive at the Program Bank. Flourish Cash’s current Program Banks can be found here. For additional information regarding FDIC coverage, visit https://fdic.gov/ and https://www.flourish.com/advisors.
Marissa Arnold for Flourish flourish@marissaarnoldpr.com
