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Mini Glam™ and Target Launch a Clean Beauty Brand Just for Kids

  • MGA Entertainment, the global toy leader known for iconic brands like Little Tikes, L.O.L. Surprise!, and Bratz, today announced the debut of Mini Glam available exclusively at Target.
  • Combining a colorful, trendy, mini aesthetic, Mini Glam is redefining kids’ makeup. The debut collection features a range of age-appropriate, collectible products in fun shapes and shimmering hues.
  • The collection is perfect for stocking stuffers, with mini makeup products like lotion, lip gloss, shimmer, and more, all priced at just $7.99.

LOS ANGELES, Nov. 05, 2025 (GLOBE NEWSWIRE) -- MGA Entertainment (MGA), the largest privately held toy and entertainment company in the U.S. and the global toy leader known for iconic brands like Little Tikes, L.O.L. Surprise!, and Bratz, today announced the debut of Mini Glam, a line of clean, age-appropriate beauty products designed for kids and launching exclusively at Target. Mini Glam introduces a new era in beauty play, merging the excitement of self-expression with the safety parents expect. Each product is paraben and sulfate-free, offering a responsible alternative to adult makeup products now trending among younger audiences.