Naturally Free Sustainable, led by founder Jess Ok, is revolutionizing the fashion industry with its slow-fashion marketplace committed to sustainability, transparency, and mindful consumerism. The brand has been recognized as the Best Sustainable Fashion Marketplace in the United States for 2025.
-- Naturally Free Sustainable, a groundbreaking marketplace founded by Jess Ok, is making waves in the fashion industry with its commitment to slow fashion, ethical sourcing, and sustainability. The company’s mission is clear: to transform the way consumers shop by offering a curated selection of stylish, eco-conscious fashion that prioritizes both people and the planet.
Born from a desire to challenge the traditional fast-fashion industry, Naturally Free Sustainable brings a fresh approach to ethical fashion. By curating a marketplace where style meets sustainability, the brand encourages shoppers to invest in long-lasting, high-quality pieces produced with integrity and care. “At Naturally Free, we believe that fashion should never come at the expense of our health, humanity, or the environment,” says Jess Ok, Founder and CEO.
Naturally Free Sustainable is dedicated to providing a transparent, eco-conscious alternative to the disposable fashion industry. The brand connects consumers with independent designers, ethical makers, and sustainable labels that share its commitment to responsible production practices and high-quality craftsmanship. Through this model, Naturally Free aims to lead the charge in making sustainable fashion the new norm.
Slow Fashion: A Movement Toward Timeless, Thoughtful Design
While fast fashion continues to dominate the global market with its rapid production cycles and disposable garments, Naturally Free Sustainable is turning the tide with its focus on slow fashion. “Fashion should make you feel free, not just in how you look, but in knowing your choices support something good,” says Ok.
Unlike fast-fashion giants, which flood the market with new, cheap items every season, Naturally Free champions thoughtfully designed collections produced in small runs, with an emphasis on durability, timeless design, and sustainability. By investing in pieces made to last, such as those crafted from organic cotton, bamboo, linen, wool, and cashmere, consumers are encouraged to embrace a new mindset, one that values quality and longevity over quantity and fleeting trends.
“We are not just changing how people shop; we are changing how they think about fashion,” says Jess. “From disposable to sustainable, from harmful to healing, we are building a new kind of fashion ecosystem where ethics and aesthetics coexist seamlessly.”
Health-Backed Sustainability Drives Naturally Free’s Core Mission
Naturally Free Sustainable stands apart from its competitors with its unique foundation in public health and sustainability. Jess Ok, a health scientist with a Master’s Degree in Public Health and a Doctoral candidate in Public Health (DrPH), built the brand on a deep understanding of how toxic materials and unsustainable production practices affect both human health and the planet. This scientific foundation drives Naturally Free’s mission to eliminate harmful substances from fashion and promote clothing that is safe, ethical, and environmentally restorative.
“With my background in public health, I’m deeply aware of the ways that fast fashion harms both our planet and our well-being,” explains Jess. “Naturally Free is built on the belief that what we wear should be as clean and conscious as what we put in our bodies. We vet our products for non-toxic materials and responsible production practices to ensure that our garments are safe for both the planet and the people who wear them.”
Award Recognition: Best Sustainable Fashion Marketplace of 2025
Naturally Free Sustainable has earned widespread recognition for its innovative approach to eco-conscious fashion. The company has recently been awarded the title of Best Sustainable Fashion Marketplace in the United States of 2025 by Best of Best Reviews. This honor underscores the brand’s commitment to sustainability, transparency, and ethical fashion. The accolade highlights their role as a trailblazer in the slow-fashion movement and reaffirms their mission to reshape the fashion industry by making sustainable and ethical choices accessible to all.
“We are truly honored to receive this recognition,” says Jess Ok. “It reinforces our belief that sustainability and style can coexist. We are proud to be part of a growing movement that is redefining fashion and making it better for everyone, designers, consumers, and the planet alike.”
Expanding the Sustainable Fashion Movement
As Naturally Free Sustainable continues to grow, the company’s vision extends beyond offering eco-friendly clothing. Jess Ok is dedicated to building a community-driven platform that educates consumers about sustainable fashion, makers, and the importance of mindful consumption.
The seller platform plans to expand its offerings with exclusive designer collaborations, limited-edition collections, and educational content aimed at fostering a deeper understanding of the environmental and social impacts of fashion. Future initiatives will include maker spotlights, repair/upcycling programs, and resources to help consumers make informed decisions about their wardrobes.
“At Naturally Free, we want to do more than sell clothes,” says Jess. “We aim to shift the fashion industry’s narrative, to make sustainability beautiful, accessible, and human. Our goal is to make slow fashion the default, not the exception.”
Why Naturally Free Matters Now
As concerns about the environmental impact of fast fashion continue to grow, Naturally Free Sustainable provides a timely solution. The marketplace’s emphasis on transparency, ethical sourcing, and eco-friendly practices speaks to a generation of consumers who demand more from the brands they support.
In an era when shoppers are increasingly aware of the environmental and social consequences of their purchasing decisions, Naturally Free is positioned to lead the charge toward a new fashion economy, one where sustainability is not just an option but the standard.
“Fashion doesn’t have to be wasteful. It doesn’t have to be harmful,” says Jess. “At Naturally Free, we are proving that style and sustainability are not mutually exclusive. Together, we can build a better, more conscious future for fashion.”
About Naturally Free Sustainable
Naturally Free Sustainable, founded by health scientist Jess Ok, is a purpose-driven marketplace dedicated to slow fashion, sustainability, and conscious consumerism. The platform connects consumers with independent designers and ethical brands that prioritize transparency, craftsmanship, and eco-friendly practices. With a focus on quality, durability, and timeless design, Naturally Free is leading the way in redefining fashion as a force for good. The brand’s commitment to health-backed sustainability, responsible sourcing, and mindful production practices offers a bold alternative to the wasteful and harmful practices of fast fashion.
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