--News Direct--
TheLinkU, a leader in Name, Image, and Likeness (NIL) management, announced a strategic collaboration with Morgan Stanley Global Sports & Entertainment (GSE), a division of Morgan Stanley Wealth Management dedicated to serving the unique and sophisticated needs of elite and professional athletes, entertainers, executives, creators, and other top professionals in the business of sports and entertainment.
The new program will offer college athletes opportunities to learn from and obtain access to Morgan Stanley’s Global Sports and Entertainment Directors (exclusively designated financial advisors) in conjunction with the GSE business’ financial education tools, resources, and content as part of a broader offering by TheLinkU. This collaboration between TheLinkU and Morgan Stanley GSE will provide college athletes with benefits that include comprehensive financial education equipping them with necessary tools, resources, and information to help them make empowered financial decisions. The financial education program will be presented in-person, nationwide; virtually with webinars; and digitally via TheLinkU web portal, among TheLinkU’s partner institutions.
Austin Elrod, President and Founder of TheLinkU, expressed his enthusiasm: "This collaboration exemplifies our mission to empower athletes through innovative solutions. We are thrilled to bring a unique opportunity like this to college athletes. I want to thank everyone at Morgan Stanley Global Sports & Entertainment who has worked with me on bringing this project to life. TheLinkU is committed to supporting the athletes’ journeys in the new world of college athletics. Since inception, TheLinkU has focused on our three pillars: protecting the athlete, protecting the institution, and protecting the businesses participating in the NIL space."
“College athletics has seen unprecedented change over the past few years,” said Sandra L. Richards, Managing Director, Head of Morgan Stanley Global Sports & Entertainment and Segment Sales & Engagement. “The need for financial education and guidance has become increasingly critical for college athletes, parents, coaches, and other stakeholders. We are pleased to provide them with financial education, tools, and resources through TheLinkU. Together, we look forward to educating and empowering today’s and tomorrow’s athletes to own their financial futures.”
Morgan Stanley Global Sports & Entertainment consists of over 300 Financial Advisors who are Global Sports and Entertainment Directors, Global Sports and Entertainment Associate Directors, and/or NFLPA Registered Institutional Player Financial Advisors; several of whom are former professional and collegiate athletes. For more information, please visit www.morganstanley.com/gse.
For more information about TheLinkU and its collaboration with Morgan Stanley Global Sports & Entertainment, please visit thelinku.com or contact Devon Patel, Financial Analyst / Investment Advisor Representative at TheLinkU, using the contact details below.
Media Contacts
Devon Patel (TheLinkU) - Devon@thelinku.com | (832) 922-5053
Austin Elrod (TheLinkU) - Austin@thelinku.com | (214) 681-6310
Christy Jockle (Morgan Stanley) - Christine.Jockle@morganstanley.com | (914) 225-6827
Website: www.TheLinkU.com
Register Now: TheLinkU x Morgan Stanley Registration Form
About TheLinkU
Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform dedicated to simplifying and enhancing opportunities for college athletes and institutions. With a focus on integrity and compliance, TheLinkU offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. For more information, visit www.thelinku.com
About Morgan Stanley Wealth Management
Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses, and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement, and trust services.
About Morgan Stanley
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management, and investment management services. With offices in 41 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions, and individuals. For more information about Morgan Stanley, visit www.morganstanley.com.
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