America's Incredible Pizza Company Announces New Name and Brand Identity, Introducing Incredible Food and Fun

25-year-old FEC brand unveils refreshed name, logo, and guest-driven vision live from IAAPA Orlando

Orlando, Florida--(Newsfile Corp. - November 18, 2025) - America's Incredible Pizza Company, a beloved leader in the family entertainment center industry for more than two decades, today announced its official rebrand to Incredible Food and Fun live from the 2025 IAAPA Expo in Orlando, the themed entertainment capital of the world. The new name and visual identity reflect the company's evolution over 25 years, growing from an all-you-can-eat pizza buffet into a nationally recognized destination for attractions, modern food experiences, and unforgettable family moments.

The redesigned brand will debut at the company's flagship and original location in Springfield, Missouri, followed by a measured, sustainable, and strategically phased rollout to additional markets.

More Than Pizza, A Brand Evolved Through Guest Input

The rebrand, developed in collaboration with RumbleBuzz Marketing and Communications, reflects the company's commitment to meeting today's families where they are while honoring decades of history, nostalgia, and tradition.

Throughout the year-long process, Incredible Food and Fun conducted multiple guest surveys across social media, email, and in-store channels. Leadership teams and frontline team members were included to ensure the refreshed brand represented the people who bring the experience to life every day.

"This evolution represents one of the most meaningful projects of my career," said Ryan Tiffin, VP of Brand Strategy and Guest Experience. "Guiding this rebrand from the earliest concept to the final rollout has been an incredible honor. Our goal was simple, to take a beloved, legendary brand and give it new life for the next generation of families. We listened to our Guests, we empowered our teams, and we built a brand that reflects where our company is today and where it is going. I am proud of what we created together and excited to see this new era of Incredible come to life."

A Thoughtful Rollout That Supports Sustainability and Long-Term Growth

The brand refresh will begin in Springfield, Missouri with new signage, upgraded interior elements, updated wayfinding, and refreshed guest-facing materials. Additional locations will follow in phases to ensure cost-effective, resource-smart, and operationally sustainable implementation.

"This is not a quick overnight flip, it is a strategic and responsible transformation," said Ashley McGuire, Executive Vice President. "We are rolling out the brand in a way that supports long-term growth, minimizes waste, and ensures every store has what it needs to bring the new identity to life. Our goal is a sustainable upgrade path that supports our teams, respects our resources, and strengthens the trust our communities have in us."

As part of the rebrand, Incredible Food and Fun will introduce new daily offers, updated birthday packages, and refreshed group experiences designed around modern guest expectations.

Designing a Brand That Honors the Past and Welcomes the Future

The refreshed identity for Incredible Food and Fun was created to reflect what Guests already love about the brand while introducing a visual style that represents where the company is headed. The identity system was designed by Charles Davis, in partnership with RumbleBuzz Marketing & Communications, whose professional background spans nearly two decades across sports, entertainment, brand identity development, and high-energy audience engagement.

"With nearly two decades of creative experience and a strong background leading design in the sports and entertainment world, I approached Incredible Pizza with a strategic and story-driven mindset," said Charles Davis, lead designer of the new brand identity. "I combined my expertise in brand identity, visual systems, and high-energy audience engagement to modernize the look while still honoring the nostalgia that defines the Incredible Pizza experience. I also have a personal connection to the brand, having attended events and hosted family gatherings at Incredible Pizza over the years. Those moments created memories that give this project a special place in my heart. My role focused on creating a refreshed and cohesive brand that feels familiar to longtime guests, exciting to new ones, and true to the company's heritage of food, fun, and family."

The updated logo blends nostalgic Americana influences with contemporary design elements, each intentionally drawn from the company's history and its vision for the future. Key visual inspirations include:

• The checker pattern, taken from the iconic flooring and décor seen throughout locations, remains a recognizable part of the brand's identity.
• The circular plate foundation, inspired by the plates used in the buffets, represents the continued importance of food in the guest experience.
• The Infinity Bow, originally inspired by pizza slices meeting in the middle, is now redesigned to symbolize continuous fun, connection, and a modern take on the company's legacy.
• A classic Americana banner, influenced by 50s and 60s diner culture, representing the brand's nostalgic roots.
• Script typography that adds motion and personality while capturing the upbeat energy of the guest experience.
• A badge-style silhouette, creating a stamp-of-approval feel that reflects the brand's trust, heritage, and long-standing presence in family entertainment.

Together, these elements communicate a brand that is both familiar and new, honoring 25 years of memories while preparing for its next era.

A Family Legacy Reimagined for the Future

For founders Rick and Cheryl Barsness, the new name marks an important milestone that stays true to the core of the company.

"For us, this has always been about families," said Rick and Cheryl Barsness, founders of Incredible Food and Fun. "From birthday parties to weekend traditions, from celebrations to the everyday moments families share with us, we have always focused on creating a place built around connection. This refreshed brand reflects who we have become and who we continue to be, a place where families can enjoy great food, great fun, and great memories. We are proud of how far we have come, and we are excited for the next chapter."

Looking Ahead

The transition to Incredible Food and Fun marks the beginning of a new era. With a renewed focus on storytelling, guest experience, food innovation, and community connection, the company is positioned to continue leading the family entertainment center industry for the next 25 years and beyond.

Photography by Tiffany Tenowski | TENOWSKI Branding Photography & Video

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/12026/274837_incrediblefoodandfunimage.jpg

About Incredible Food and Fun

Founded in 2001, and formerly known as America's Incredible Pizza Company, Incredible Food and Fun is a premier family entertainment center brand offering attractions, arcade games, rides, immersive experiences, and freshly prepared food under one roof. The company operates corporate locations in Springfield, MO, Tulsa, OK, San Antonio, TX, Memphis, TN, and Warr Acres, OK, with franchise locations in Conroe, TX, Monterrey, Mexico, and Chihuahua, Mexico. For more information, visit incrediblepizza.com.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/274837