Genius Marketing Co. has launched a med spa marketing division designed to help clinics in Vancouver, WA strengthen their presence in searches such as “botox near me” and “IV therapy near me.” The announcement follows a period of rising competition across Clark County, where new clinics continue to open and search behavior changes with updates to Google’s local results.
According to Spencer Hart, Founder and CEO of Genius Marketing Co., the shift reflects a need for methods that match how local search now operates. “Clinics are working in an environment where patient behavior and search results move quickly,” Spencer Hart said. “Many still use approaches shaped by older ranking patterns, and our goal with this division is to give providers a process that fits how local visibility works today.”
A central part of the new division’s work involves improving each clinic’s Google Business Profile. This profile is often the primary driver of local visibility, especially for patients searching through mobile devices. The process includes updating business categories, ensuring treatment lists reflect the full range of services, posting weekly Vancouver-focused updates, and guiding clinics on how to encourage reviews that reference specific treatments such as Botox, Dysport, IV hydration, and vitamin drips. Spencer Hart noted that consistent posting and accurate information help Google confirm relevance for local searches and can support stronger map pack placement for Vancouver, WA clinics.
The division is also creating service pages that focus on Vancouver, WA search terms and the information residents often look for when researching treatments. These pages include clear explanations of services, local phrasing, pricing ranges, and concerns common among Vancouver patients. They also include schema markup to help search engines interpret key details, which can assist with visibility in search features that rely on structured data.
To expand topical depth, Genius Marketing Co. is developing Vancouver-specific content that reflects conditions and questions relevant to residents. Topics include how Pacific Northwest weather contributes to seasonal skin dryness, what types of IV drips Vancouver patients request during winter illness spikes, and the questions people often ask before scheduling their first injection appointment. This type of coverage helps search engines recognize the clinic as a knowledgeable local source and can contribute to improved rankings and stronger placement in AI-driven search features.
Local authority building is another part of the division’s work. The agency helps clinics connect with Vancouver, WA-based websites, such as wellness blogs, gyms, and complementary health providers, including chiropractors and naturopaths. These referrals function as a signal of local trust. “When search engines see multiple reliable Vancouver sources pointing to the same clinic, it supports the idea that the clinic plays a recognized role in the community,” Spencer Hart said.
Short video content is included as well. Videos that explain aftercare steps, provide a look into an IV therapy room, or outline the differences between hydration drips help potential patients understand what to expect. These videos also support visibility across platforms and can help clinics answer common questions before patients schedule an appointment.
Another component addresses the booking experience. For people searching “near me,” the clinic with the simplest process often earns the appointment. The division reviews page speed, click-to-call buttons, scheduling form structure, and real-time availability tools to reduce the number of steps between search and booking.
“With this expansion, we aim to help Vancouver, WA med spas be the first practical choice for residents who are ready to schedule Botox or IV therapy,” Spencer Hart said. The division’s focus centers on methods that reflect current search behavior and the needs of local patients, with an emphasis on accuracy, relevance, and community presence.
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For more information about Genius Marketing, contact the company here:
Genius Marketing
Spencer Hart
(360) 519-5100
info@geniusmarketingco.com
13215 SE Mill Plain Blvd, Vancouver, WA 98684, United States