Articles from 4AM

The science-backed skincare brand reinventing the facial wipe category launches Clean Sheets nationally in 1,745 Target stores and closes an oversubscribed seed round led by CAVU Consumer Partners — the firm behind poppi, Necessaire, and Vital Proteins — with participation from B4 Capital and Type Capital. Strategic angels read as a who’s who of modern beauty’s operator class and the voices shaping its consumer: Joe Cloyes (Youth to the People), Cassandra Grey (Violet Grey), Brian Bordainick (Starface), dermatologists Dr. Muneeb Shah (Remedy Science; 18M+ followers) and Dr. Joyce Park (Kerativ; 1M+ followers), Maggie Sellers Reum (Hot Smart Rich), and Michelle Hu (Etoile)