Articles from ActiveCampaign

ActiveCampaign, a leading autonomous marketing platform, today announced the launch of ActiveCampaign WhatsApp Messaging, a comprehensive WhatsApp-first automation solution that enables businesses to drive marketing and sales, manage customer interactions, and streamline operations seamlessly within the world's largest messaging platform.

ActiveCampaign, the leader in Customer Experience Automation (CXA), saves each Australian business customer an average of 46 hours per month on administrative tasks so their staff can focus on more strategic work. The company saved businesses across the country nearly 4 million hours in total this past year. With the Jobs and Skills Summit earlier this month revealing the current stress among employers to boost productivity, it’s clear businesses need to lean into marketing automation and sales automation. The CXA platform’s no-code solutions allow businesses to capitalize on interactions across channels to retain existing customers, engage new leads and grow.

According to new data released today from ActiveCampaign, the leader in Customer Experience Automation (CXA), 60% of consumers indicate negative sentiment toward retail giants, jumping to 69% of Gen Z and 51% of Boomers—a huge opportunity for SMBs to gain market share. However, the data revealed that SMBs struggle to stay top of mind for consumers, especially when many sell across multiple marketplaces and need to make sure their operations are connected. In fact, 30% of consumers said one of their biggest deterrents from shopping at small businesses over Amazon is that those businesses are not top of mind for them. Additionally, only 20% of people shopping on Amazon shop from the ‘small business’ storefront, proving that marketplaces aren’t always the place for SMBs to thrive. Instead, the small business customer experience needs to capitalize on touchpoints and interactions across channels to reach more people, engage new leads and retain existing customers. For both B2C and B2B businesses, 1:1 experiences at scale are the differentiator for SMBs and the key to getting ahead this holiday season.

ActiveCampaign, the leader in Customer Experience Automation (CXA), has been named to the Forbes 2022 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. This is the second consecutive win for the company, 73 this year, up from No. 83 in its debut.

ActiveCampaign, the leader in Customer Experience Automation (CXA), helped many tax-focused businesses uplevel their customer engagement during the 2022 tax season. Through ActiveCampaign CXA, accounting and finance businesses sent an average of 45% more emails, and increased their customer email engagement by an average of 53%, compared to tax season 2021. In an industry that has historically sent transaction-based, non-engaging emails, tax professionals debunked that trend this year by implementing ActiveCampaign CXA, setting themselves up for even greater success next season.

ActiveCampaign, the leader in Customer Experience Automation (CXA), has surpassed 180,000 global customers, making it the largest provider of CRM and automated sales and marketing.

According to new data released today from ActiveCampaign, the leader in Customer Experience Automation (CXA), consumers will engage with new brands across all channels, including online, in-store and on social media platforms, as long as the content is relevant and trustworthy. In fact, nearly half of the 1,000 US consumers polled said trustworthiness and transparency are among their top motivators when engaging with a new brand via social media. This is opposed to price and location, which are historically the top drivers of purchases. When looking at just the millennial population, that percentage increases to 58%. For a generation that has grown up online, the bar is high for them when it comes to trusting new brands. To create great experiences for customers of all ages, businesses need an omnichannel approach with consistent and authentic messaging.

ActiveCampaign, the leader in Customer Experience Automation (CXA), continues its momentum by welcoming two new members to its leadership team. These additions follow its acquisition of Postmark and DMARC Digests, further demonstrating the SaaS company’s influence on the market.

ActiveCampaign, the leader in Customer Experience Automation (CXA), invited customers, journalists, partners, employees and government officials through the doors of the company’s new Dublin office at 160 Shelbourne Rd, Dublin 4 last week for the unveiling of the company’s new EMEA hub. Ireland’s Tánaiste, Leo Varadkar, was in attendance at ActiveCampaign’s office on June 15 with representatives of IDA Ireland.

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced that customers will now be able to build their own custom objects directly within the app, no coding required. This new functionality lets users extend contacts, accounts and deals with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that create dynamic, automated experiences based on any set of the unique data they use to run their business. Now, customers can more easily model data to their unique business needs and take action on it through automations, email personalization, lead generation forms, reporting and more.

According to new data released today from ActiveCampaign, the leader in Customer Experience Automation (CXA), 56% of consumers are prioritizing making purchases from small businesses amid high inflation trends. This is after only 4% of consumers reported not experiencing inflation, and 28% reported noticing prices climbing faster among small- and medium-sized businesses (SMBs)—vs. 20% among larger brands and 49% across all companies. Still, consumers want to support SMBs given the many obstacles they are facing every single day. In fact, 30% of consumers said they want to support small businesses over big brands because they know they have more struggles and less resources.

ActiveCampaign, the leader in Customer Experience Automation (CXA), has acquired the Postmark and DMARC Digest service offerings. Postmark is one of the fastest-growing transactional email services on the market and DMARC Digests is an email authentication and monitoring service. Both Postmark and DMARC Digests further advance ActiveCampaign’s ability to offer the power of transactional messaging with sales and marketing automation alongside CRM. This union will help customers grow using CXA while providing a unified view of all messages, ensuring a great customer experience regardless of communication type.

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced an extended integration with Slack to offer solopreneurs and enterprises alike an affordable way to create a seamless ​​experience across sales, marketing and customer support. ActiveCampaign is offering Slack customers 20% off one year of ActiveCampaign, which will enable Slack customers to improve customer support and create long-lasting relationships with their own customers. Slack is also offering ActiveCampaign customers interested in Slack business plans 30% off to ensure businesses are set up for success as remote and hybrid workplaces continue to evolve.

ActiveCampaign, the leader in customer experience automation (CXA), is named G2’s 2022 Best Software in eight categories, landing at No. 5 in the Marketing Products category and No. 6 in Global Sellers out of the top 50 and 100 software products, respectively. Because of the company’s commitment to the success of its customers, ActiveCampaign continues to receive high sentiment ratings well above its competitors.

ActiveCampaign, the leader in Customer Experience Automation (CXA), is kicking off its month-long Customer Love Campaign by highlighting the success of its customers, including Apple Rose Beauty, whose mission is to employ survivors of human trafficking and donate to organizations involved in their rescue and rehabilitation. ActiveCampaign is also featuring many Black-owned businesses in its month-long campaign to recognize Black History Month, driving consumers to its updated Black-owned Business Guide. A recent consumer poll conducted by ActiveCampaign revealed that supporting Black-owned businesses is top-of-mind for consumers. In fact, more than 60% of consumers surveyed already prioritize or want to prioritize buying from Black-owned businesses.

In the 2022 Customer Experience Automation Impact Study, ActiveCampaign, the leader in Customer Experience Automation (CXA), found that businesses using CXA expect to double their revenue in 2022 (growing by 100% over the next year), compared to the typical 3.5% growth seen from those using legacy email marketing, marketing automation and CRM tools. This growth is fueled by businesses more than doubling their new leads year over year, with a reported 110% increase in new leads and a 94% increase in conversions compared to the previous year. While companies who implement CXA are able to generate nearly half of their revenue from current customers, higher than the 25% industry standard, it’s clear that delivering exceptional experiences for new customers has never been more crucial.

To close out a year of rapid growth and success, customers of ActiveCampaign, the leader in Customer Experience Automation (CXA), reported a 110% average increase in new leads compared to last year and a 94% improvement in the amount of leads that became customers, proving the effectiveness of ActiveCampaign’s platform. In the forthcoming 2022 Customer Experience Automation Impact Study, ActiveCampaign customers reported the platform helped them achieve a 109% average increase in sales effectiveness and a 108% increase in engagement rates from emails, all with the power of 1:1 automation. Its customers achieved higher revenue and rapid growth because of the great experiences the technology provides.

Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.

Immediately following the appointment of its first Chief People Officer, ActiveCampaign, the leader in customer experience automation (CXA), is investing significantly in its employees by committing to opening new, expanded hub spaces in three major markets: Indianapolis, USA; Dublin, Ireland; and Florianopolis, Brazil.

On the heels of announcing Sales Engagement Automation, ActiveCampaign, the leader in customer experience automation (CXA), is continuing to realize its Customer Success Commitment by releasing an array of new and updated features and functionality to ensure every size B2B (business-to-business) organization can make 2022 their strongest year yet.

ActiveCampaign, the leader in customer experience automation (CXA), has appointed Michael Rico as its first Chief People Officer. In this role, he will lead talent acquisition and business partnership teams, champion DEI, advance learning and development, and foster an award-winning workplace culture for this rapidly growing SaaS unicorn.