Adjust: Mobile App Industry Set For Transformative Year, Riding Wave of AI And Privacy-First Technologies
Leading measurement and analytics company Adjust released today its annual Mobile App Trends report for 2025, showing strong momentum following the app economy’s 2022 dip. Global app installs increased 11% YoY in 2024, while app sessions grew 4%. Including expert tips from AppLovin, the report explores key trends impacting the mobile app industry and the future of measurement – namely, the ways in which AI is defining marketing operations and campaign performance measurement.
Adjust Unveils Multi-Platform Deep Linking Solution for Mobile App Marketers To Drive In-App Engagement
Today, leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences that promote in-app engagement across multiple platforms and environments, including social media, messenger, SMS and the web. With TrueLink, marketers can streamline the user journey and make navigation to specific in-app locations effortless – driving higher conversion rates, boosting engagement, and ultimately increasing ROI at a time when privacy restrictions have complicated (re)engagement strategies.
Adjust Finds Shopping App Installs Rose 61% YoY Globally in H1
Today, leading measurement and analytics company Adjust released The shopping app insights report to prepare mobile marketers for the Q4 shopping season and beyond into 2025. Surpassing the overall vertical’s average, shopping app installs rose 61% YoY in H1 2024, while installs of e-commerce apps overall climbed 25% and sessions rose 13% YoY. This growth comes as retail media networks continue to scale, next-generation digital shopping experiences are deployed and mobile wallets become commonplace.
