Articles from Broadsign

Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content management system, ad serving, and buy- and sell-side capabilities with Place Exchange’s SSP and complementary solutions, the acquisition will bolster Broadsign’s global programmatic digital OOH offering and fast-track innovation across its entire OOH ad tech portfolio. Broadsign publishers will be able to tap into new demand sources while Place Exchange’s DSP partners and media buyers gain access to premium international inventory on the Broadsign Platform.