Articles from DRINKS
Half Baked Harvest (HBH), the beloved food and lifestyle media brand founded by Tieghan Gerard, today announced a strategic partnership with DRINKS, the pioneer of eCommerce solutions for alcohol, to launch a shoppable wine storefront, seamlessly integrating premium wine selections at an approachable price point into the brand's recipe-driven content experience. The collaboration marks a significant expansion into direct-to-consumer offerings and answers one of the brand's most frequent questions from its highly engaged global audience: "What wine should I pair with this recipe?"
By DRINKS · Via Business Wire · October 28, 2025
DRINKS, the leading innovator in eCommerce solutions for alcohol retailers and digital merchants, today announced a strategic partnership with Laithwaites, one of the world’s largest direct-to-consumer wine providers, to significantly expand digital access to its portfolio of wines across the United States through the DRINKS Anywhere™ platform, enabling seamless integration of alcohol sales into digital storefronts.
By DRINKS · Via Business Wire · July 29, 2025

DRINKS, the leader in e-commerce alcohol, announced that it has acquired Electriq Marketing, a Shopify-focused digital retention and growth agency. With this acquisition, DRINKS now provides all the technology and expertise necessary to start, run, and grow the e-commerce alcohol category.
By DRINKS · Via Business Wire · April 27, 2022
