Articles from ITA Group
ITA Group’s new study shows that emotional connection can drive up to eight times more visits and sales from customers. The study, which analyzed loyalty programs from industry leaders including Wells Fargo, T-Mobile, Love's, Starbucks, Chick-fil-A, Disney+, The Home Depot and Sephora, quantifies the impact of emotional connection on loyalty programs. It demonstrates that emotional connection is no longer a "nice to have" feature; it's a critical multiplier for loyalty program success.
By ITA Group · Via Business Wire · November 12, 2025

ITA Group, a global leader in engagement solutions, makes another significant move with the establishment of ITA Group’s Australia office through the acquisition of Sydney-based Performance Incentives. This strategic expansion supports ITA Group’s global growth goals and offers clients culturally relevant and locally managed engagement solutions that inspire and motivate employees, channel partners and customers in Australia and New Zealand.
By ITA Group · Via Business Wire · April 30, 2024

ITA Group, a global leader in employee engagement solutions, enhances its services with the acquisition of Cooleaf, an award-winning recognition and rewards SaaS technology platform. ITA Group’s employee engagement platform, now powered by Cooleaf technology, offers a robust suite of turnkey recognition, incentive and integration features, enabling organizations to easily keep teams connected anytime, anywhere.
By ITA Group · Via Business Wire · April 2, 2024

WEST DES MOINES, Iowa and IPSWICH, United Kingdom, Jan. 25, 2023 (GLOBE NEWSWIRE) -- ITA Group, a global leader in corporate engagement solutions, has announced its acquisition of HTK Limited, a leading cloud-based software-as-a-service (SaaS) provider. Together, the companies can offer a custom-crafted customer loyalty and engagement solution for every client.
By ITA Group · Via GlobeNewswire · January 25, 2023

WEST DES MOINES, Iowa, Dec. 15, 2022 (GLOBE NEWSWIRE) -- ITA Group expands its channel sales claims functionality to a fully managed artificial intelligence (AI) processing and management solution.
By ITA Group · Via GlobeNewswire · December 15, 2022
