Marketers Cite Economic Volatility as Top Concern, Turn to AI for Efficiency, Iridio℠ Survey Finds
A recent survey of marketing leaders conducted by Iridio found that economic volatility is their top concern, leading to strategic budget shifts and an increased focus on high-value activities like personalization. Iridio’s 2026 Marketing Predictions report also found that while marketers are prioritizing investments in AI to enhance customer experience, they remain highly aware of the technology's potential to erode consumer trust.
Iridio’s℠ Digital Portfolio Simplifies Marketing Execution
Iridio has debuted its digital solutions portfolio, built to simplify marketing execution and deliver measurable results with speed, scale and performance.
