Articles from Macy’s

The holiday season is here and finding the perfect gift doesn’t have to be stressful. Macy’s is your destination for gifting, and the Macy’s Gift Guide is here to help make gifting easier than ever. Macy’s has an assortment of new and exclusive products, on-trend brands and exceptional values across all categories. Customers can shop comfortably from home, conveniently through the Macy’s mobile app, online at macys.com, or in stores nationwide for last-minute gifts.

Today, Macy’s announced the best Black Friday specials offering a curated selection of exclusive products, new brands and unmatched value for everyone this holiday season. Macy’s customers can shop and save with incredible deals across all categories including beauty, apparel, toys, home, tech, jewelry and more. Customers can also take advantage of Macy’s Black Friday Now sales as well as the first-ever Parade of Deals including must-have products for gifting, dressing and hosting all at a great value. Shop the perfect gifts online at macys.com, through the Macy’s mobile app and in Macy’s stores nationwide.

The Macy’s Thanksgiving Day Parade® will officially usher in the holiday season on Thursday, November 28 at 8:30 a.m. for its 98th march. Each year, the Parade brings together millions of people to celebrate the joy and magic of the season with the nation’s premiere holiday experience, featuring a world-class lineup of iconic character balloons, fantastical floats, music’s biggest talents, and the one-and-only Santa Claus.

Today, Macy’s unveils its Holiday 2024 campaign, “Macy’s Gift Guide” starring acclaimed actress Alison Brie. This holiday season, Macy’s transforms the traditional annual gift guide into a dynamic and engaging character responsible for curating all things holiday, from gifting to festive dressing to hosting. The Macy’s Gift Guide, along with her mentee portrayed by Matt Bush, will inspire customers to discover the perfect gift from Macy’s assortment of great brands, exclusive products and unmatched value.

As the ultimate holiday destination, Macy’s brings the magic of the holidays to life with beloved iconic events, whimsical window displays, unique shopping experiences and the top trending gifts on everyone’s list. This year, Macy’s will help guide customers to the perfect gifts with a curated collection of fresh, exclusive products, new brands and unmatched value across all categories.

Today, Macy’s introduced Mode of One, a new contemporary menswear brand designed for the individual who sees style as a powerful form of self-expression. The assortment features a range of high-quality must-have items from elevated everyday essentials to statement-making designs, all with a focus on impeccable fits and proportions. Mode of One strengthens Macy’s contemporary menswear assortment and is part of the company’s ongoing private brands reimagination. The collection is now available on Macys.com, the Macy’s mobile app, and in Macy’s stores nationwide.

Macy’s Summer’s Greatest Hits celebrates back-to-school and with the relaunch of its beloved kid’s clothing line, Epic Threads, a private brand dedicated to celebrating the spirit of childhood, designed with and for kids and their caregivers. The refreshed Epic Threads collection is the perfect choice for those looking to outfit their children in clothing that's as fun as it is functional, whether they are at a playground, at a birthday party or exploring their backyard. The collection is now available on macys.com, Macy’s mobile app and Macy’s stores nationwide.

Macy’s Summer’s Greatest Hits continues with the launch of the first-ever “All-Star Week” in celebration of Star Rewards loyalty members. Running from Tuesday, July 16 through Tuesday, July 23 at Macy’s stores, macys.com, and on the Macy’s app, All-Star Week features thousands of Macy’s best summer deals for everyone, and even more exclusive offers for Star Rewards members including opportunities to earn extra rewards points (3 times and 10 times on select categories and brands) and $20 of Star Money in the most valuable loyalty event of the year!

Summer’s Greatest Hits continues with celebrity chef and restaurateur, Guy Fieri’s launch of his Flavortown Laser Titanium cookware collection at Macy’s. The collection created with flavor and style in mind was specifically designed with breakthrough, patented technology that offers consumers a non-stick cooking surface, manufactured without any of the potentially harmful chemical coatings (PFAS, PTFE, PFOA) that are used in traditional non-stick cookware. Curated by Guy Fieri to showcase his unique style, the line features skillets, sauté pans, stock pots, saucepans, griddles, and woks. The line also includes a 2-piece fry pan set and a full 10-piece line exclusive to Macy’s. With prices ranging from $39.99-$299.99, Guy Fieri’s Flavortown collection is now available on macys.com, Macy’s mobile app and at Macy’s stores nationwide.

Macy’s Summer’s Greatest Hits presents the most iconic summer celebration of the year – Macy’s 4th of July Fireworks. Set to dazzle millions of spectators across the country with America’s largest Independence Day display, on Thursday, July 4th at approximately 9:25 p.m., Macy’s will deliver a spectacular summer experience filled with light and sound. Conceived, designed and produced by Macy’s Studios in collaboration with Pyro Spectaculars by Souza, the show’s 48th edition will feature more than 60,000 shells, more than 30 colors and never before seen effects.

Macy’s launches a new campaign, Summer’s Greatest Hits, to celebrate the beginning of summer. The beginning of every season comes with so much promise and excitement. These are the precious moments in our lives that are spent with loved ones creating unforgettable experiences and lasting memories. But it’s not about perfection or overplanning but about finding joy in every moment. Macy’s has captured that very essence in Summer’s Greatest Hits – the celebration will extend to online and in-store experiences, through fresh assortment and at the Macy’s 4th of July Fireworks®.

In recognition and celebration of the legacy and impact of the five historically Black-founded fraternities of the National Pan-Hellenic Council (NPHC) known as The Divine Nine®, Macy’s has developed an exclusive and versatile product collection. Inspired by the signature colors of Alpha Phi Alpha Fraternity, Inc., Kappa Alpha Psi Fraternity, Inc., Omega Psi Phi Fraternity, Inc., Phi Beta Sigma Fraternity, Inc. and Iota Phi Theta Fraternity, Inc., this new assortment will include polos, blazers, cardigans, accessories and more. With prices starting at $49, product will be exclusively available online at macys.com and in-store at select locations, with all pieces available by July 2024.

On Thursday, July 4th, Macy’s will launch the annual Macy’s 4th of July Fireworks spectacle across the Hudson River, illuminating the New York City skyline through dazzling displays and pyrotechnics. Live spectators and viewers across the nation will be treated to a one-of-a-kind show featuring vibrant colors, shapes, light and sound. This year’s display will feature thousands of shells and an array of effects from barges positioned along the Hudson River with multiple viewing opportunities in Manhattan between West 14th and West 34th Streets and in New Jersey.

Immersive gardens with blooming flowers and multi-sensory mise en scene will bloom at the 49th Macy’s Flower Show featuring Christian Dior Parfums. In celebration of spring’s arrival, the main floor, balcony, and iconic Broadway windows of Macy’s world-famous flagship store in New York City Herald Square will transform into a breathtaking botanical experience from Sun., March 24, 2024, to Sun., April 7, 2024. The Macy’s Flower Show is free and open to the public during store hours.

This time of year can be overwhelming, that's why Macy’s makes shopping easy and efficient with the perfect last-minute gifts. As the ultimate gifting destination, Macy’s offers a curated list of gifts in the holiday Gift Finder for everyone on your list. Shoppers can find inspiration, value and the best brands that “Give Love. Give Style” this holiday season. From prestigious gift sets to stocking stuffers, Macy’s offers a wide range of gifts from off-price to luxury that the entire family will love. Customers can shop comfortably from home, conveniently through the Macy’s mobile app, macys.com, or in stores nationwide for last-minute gifts.

Today, Macy’s announced that it has expanded Disney products across all categories to bring joy to all ages this Holiday season. From fine jewelry to home and toys, Macy’s has an exclusive assortment of products to celebrate Disney’s 100th Anniversary. The Disney collection is now available to shop at Macy’s stores nationwide, online at macys.com and Macy’s mobile app.

“Give Love. Give Style.” this holiday season with Macy’s spectacular Black Friday deals and Early Access specials. Macy’s customers can shop and save big across all categories including apparel, beauty, home, jewelry, toys, and more this November. Macy’s Black Friday deals and Early Access specials offer incredible deals at every price point for everyone on your gift list this year. Discover the perfect gift on macys.com, Macy’s mobile app and at select Macy’s stores nationwide.

Returning for its 97th edition this year, The Macy’s Thanksgiving Day Parade® will officially welcome the holiday season on Thursday, November 23 at 8:30 A.M. at the sound of the time-honored phrase 5, 4, 3, 2, 1…Let’s Have A Parade™! For the first time in its long history, the iconic holiday tradition will begin 30 minutes early in New York and on the official national broadcast. Showcasing an exciting lineup of featured character balloons, magical floats, the finest marching bands from across the country, dynamic performance groups, imaginative clowns, the nation’s biggest musical talents and the one-and-only Santa Claus, this is the nation’s premiere Thanksgiving celebration.

This holiday season, Macy’s highlights its dedication to youth empowerment through its partnership with Big Brothers Big Sisters (BBBS). As part of the brand’s social purpose platform, Mission Every One, from November 1 through December 24, Macy’s will launch a special in-store round up (up to $.99) and online donation campaign to benefit BBBS’ mission of serving young people through the power of mentorship to help create paths for future success. In its inaugural year, the partnership prompted Macy’s customers and colleagues to raise more than $4.8 million to help fuel life-changing mentoring experiences.

This holiday season, Macy’s customers can shop “Gifts We Love,” a curated list featuring beauty, home, toys, accessories and unique gifts for everyone on your holiday list. From fragrance sets to fine jewelry and toys, Macy’s offers a wide range of gifts from off-price to luxury that the entire family will love. “Gifts We Love” is now available to shop on macys.com, Macy’s mobile app and at select Macy’s stores nationwide.

Today, Macy’s launches mstylelab, a new engagement platform that journeys into the future of fashion merging the physical and digital realms to create cutting-edge experiences. mstylelab aims to redefine fashion as a canvas for innovation, blending technology and immersive environments to empower discovery, self-expression, and connectivity. Accessible on any device, using any browser, at macys.com/mstylelab, the public is invited to join the community, create their usernames, collect a personalized digital item, and engage with the first activation, an immersive fashion experience built on the metaverse technology platform Journee, where style transcends reality.

Today, Macy’s launches JLo Beauty with the brand’s assortment of skincare, beauty and bodycare products, inspiring all women to be their everyday superstar. JLo Beauty products feature luxurious, high-performing formulas with immediately visible and long-lasting results with prices ranging from $15 to $105. The full assortment including fan favorites like That JLo Glow Serum, Firm + Flaunt Targeted Booty Balm and more are available to shop on macys.com, Macy’s mobile app and at select Macy’s stores nationwide.

Today, Macy’s announced a partnership with Gap to launch an exclusive collection of sleepwear, underwear and intimates for men and women. This is the first-ever partnership between the two iconic brands, bridging Macy’s rich heritage and industry expertise with Gap’s legacy of modern American style. The product categories will offer an assortment of exclusive designs and colorways that bring versatile classics, comfort and effortless style to life. Starting today, the Gap assortment is available to shop at prices ranging from $12.50 to $79.95 on Macys.com, Macy’s mobile app and in select stores nationwide.

Today, Macy's announced the locations of four new small-format stores scheduled to open in fall 2023. These openings mark the first expansion of its small-format locations into the Northeast and Western regions of the United States, with openings in Boston, Las Vegas and San Diego. With small store opening momentum growing in the Midwest, the expansion also sees its third location in the region with the recent opening in Highland, Indiana. The eight previous locations continue to be known as Market by Macy's, whereas the upcoming small-format stores will bear just the iconic Macy's nameplate. Macy’s small format stores are designed to deliver a seamless experience with well-known market brands, Macy’s private brands, convenient services, local events and the latest trends, all within an easy-to-shop environment.

Macy’s kicks off the back-to-school season with a wide range of fashion and accessories from stylish sneakers to trendy denim and tees, for all ages. Macy's offers an unsurpassed shopping experience that goes beyond supplies, providing brands, value, and inspiration for owning your style. Shop the Macy's back-to-school assortment in-store, online on Macys.com, or through the Macy's app.

Macy’s introduces its new private brand, On 34th, a women’s apparel and accessories collection of classics made for modern life. Designed for women, by women, the collection features wardrobe staples like the perfect pant and special pieces like the sequin skirt, to make her smile with enough “wow” to inspire women to escape the ordinary and run their world. On 34th is the first new brand unveiled as part of the company’s reimagined customer-centric private brands portfolio. On 34th will be available for purchase at Macy’s stores, online at Macys.com, and through the Macy’s mobile app starting on August 17th with On 34th shoes launching spring 2024.

The nation’s biggest Independence Day party will fill the night sky with jaw-dropping sparkles as the 47th Annual Macy’s 4th of July Fireworks® caps off Independence Day with an explosive celebration! On Tuesday, July 4th at approximately 9:25 p.m., Macy’s will begin its signature pyrotechnic salute to America, featuring an array of dazzling shells and effects that will captivate spectators live in New York City and on television from sea to shining sea. This year’s revelry will launch 60,000 shells and effects from five barges positioned between E. 26th and E. 40th Streets along the East River with prime viewing from three boroughs in New York City.

This May, Macy’s welcomes 25 business owners to the 2023 class of The Workshop at Macy’s, the retail industry’s longest-running retail accelerator program dedicated to driving growth and providing opportunity to diverse and women-owned retail businesses. This spring, the 2023 class will have a new opportunity to access Macy’s holistic supplier ecosystem, critical education and funding resources, new customers through a pop-up shop on macys.com and $250,000 in business grants.

This Spring, a dreamscape of fluffy clouds and whimsical floral landscapes ring in the season of renewal at the 48th annual Macy’s Flower Show® featuring DIOR. Transforming the main floor, balcony and windows of the world-famous Macy’s Herald Square flagship store in New York City, the floral escape blooms from Sun., March 26 through Mon., April 10, 2023. This year’s floral extravaganza will transport guests to a dream-like city in the sky, as thousands of plants, flowers and trees take root in the iconic store’s main floor. The Macy’s Flower Show is free and open to the public during store hours. Herald Square will be closed on Easter Sunday, April 9.

This March, Macy’s celebrates the strength, perseverance, and achievements of women through It Starts With Her, the company’s Women’s History Month celebration. In line with its social purpose platform, Mission Every One, Macy’s will launch a month-long round-up and donation campaign in-stores and online at macys.com to benefit Girls, Inc., raising funds to support STEM and college & career readiness programming for girls nationwide. Additionally, Women-owned businesses and creators, including Phenomenal by Meena Harris will be highlighted in March, furthering the company’s commitment to amplify and empower underrepresented businesses.

Today, Macy’s launches PATTERN Beauty with the brand’s extensive assortment of washes, treatments, styling tools and more. As the brand’s first-ever department store partner, PATTERN expands Macy’s portfolio of haircare products, specifically in the curl category. PATTERN Beauty’s haircare products and tools with prices ranging from $9 to $25, including the Detangling Nectar, Curl Mousse, Edge Tool and more are available to shop on macys.com, Macy’s mobile app and at select Macy’s stores nationwide.

Macy’s announces the launch of Shash Diné Hotel Collection®, a limited-edition array of home pieces created for Macy’s and curated by Baya Meehan, founder and CEO of Shash Diné EcoRetreat, a “glamping” hotel in Arizona. The Shash Diné for Hotel Collection features quilts, comforters, blankets, kimonos, robes, towels and throws. These Navajo-inspired radiant products allow customers to own their style and bring a piece of the Southwest into their homes. Prices range from $70.00-$500.00, and is now available on macys.com, Macy’s mobile app and at select Macy’s nationwide.

Macy’s honors the history, resilience and contributions of Black Americans through Black History. Black Brilliance. this February. Beginning February 1, Macy’s will launch a special monthlong round-up and donation campaign in stores and online at macys.com to benefit UNCF (United Negro College Fund), raising scholarship funds for promising students attending historically Black colleges and universities (HBCUs). Additionally, Macy’s, through its social purpose platform Mission Every One, will spotlight Black-owned brands, hosting online shopping events, and more in its ongoing commitment to take action to empower and support diverse businesses.

Find the perfect last-minute presents this holiday season with a little help from Macy’s, the ultimate gifting destination. We know this time of year can be overwhelming and that’s why our curated Holiday Gift Finder makes shopping easy and efficient. Shoppers can find inspiration, value and the best brands that, “Give Love. Give Style,” for everyone on your list.

The Macy’s Thanksgiving Day Parade®, the nation’s most beloved holiday event, returns to the web3 virtual world this holiday season with a brand-new Parade experience that will give fans the power to select the first-ever NFT (Non-Fungible Token) Macy’s Parade balloon. In celebration of its 96th march, the magic of the Macy’s Parade can be experienced as a virtual Parade in the metaverse and will include virtual galleries from five NFT projects and the opportunity for fans to vote for their favorite creators, helping one of their designs come life as its transformed into high-flying form in next year’s Macy’s Parade.

Macy’s famed holiday celebrations return to spread cheer across the nation! Santa Claus is preparing to delight children of all ages at Macy’s stores in Chicago, New York, Philadelphia and San Francisco this holiday season, continuing the more than 160-year tradition. For children nationwide, an all-new immersive digital experience returns with Macy’s Santaland® at Home, available on macys.com/HolidayCelebrations. In addition to Santa’s awaited return, Macy’s continues to bring the magic of the holidays to communities across the nation via celebrated traditions including Macy’s Great Tree, animated Holiday Windows, Christmas Light Show and magical spectacles that warm hearts and bring smiles to millions.

Building on the company’s existing authority as a digitally-led omnichannel retailer, Macy’s today announced the launch of its digital marketplace on macys.com, providing customers with a curated assortment of new brands, merchandise categories and products from third-party merchants and brand partners.

To kick off the holiday season, Macy’s and Toys“R”Us® reveal Geoffrey’s 2022 Hot Toy List. This year’s 100 Hot Toy List features the most exciting toys for the ‘Toys R Us’ kid in all of us, from favorite brands like Barbie, Fisher-Price, LEGO, Disney, Pokémon, Hot Wheels and more. Geoffrey’s curated list will also feature an exclusive limited edition Funko POP! Holiday Geoffrey figure wrapped up in a holiday Macy’s sweater and a selection of popular brands created by Toys“R”Us including You & Me, Just Like Home, and Imaginarium.

This October, the international beauty brand, Kylie Cosmetics, will launch at Macy’s with Kylie’s revamped clean, cruelty-free, and vegan formulas. Macy’s will feature a special limited-edition Holiday Collection inclusive of a cheerful array of cosmetic products, decorative gift sets, and festive ornaments that will be available both online and in select stores on October 1st. An additional selection of core products from the Kylie Cosmetics collection will be available in Winter 2022 and the full line of cosmetics will be available to shop on macys.com, Macy’s mobile app and at select Macy’s nationwide in early Spring 2023.

This fall, Macy’s honors the richness, strength, contributions, and culture of Hispanic/Latino Americans during Hispanic Heritage Month. In support of the company’s social purpose platform, Mission Every One, with the goal to build a brighter future with bold representation for all, on Thursday, September 15, Macy's will launch a special round-up and donation campaign in-store and online at macys.com to benefit Hispanic Federation. Additionally, Macy’s will spotlight up-and-coming Hispanic/Latino-owned brands in its ongoing commitment to intensify the growth and advancement of diverse businesses.

Building a brighter future for all is at the heart of Macy’s social purpose platform, Mission Every One. One of the barriers to this mission is the nation’s youth mental health crisis. Today, as part of an effort to tackle this growing issue Macy’s extended its commitment to longtime partner The Trevor Project, the world’s largest suicide prevention and mental health organization for LGBTQ young people. The renewed four-year pact will continue the collaborative work to build awareness and critical funds that go to support The Trevor Project’s life-affirming work and mission.

Back-to-school shopping is now in session, and Macy’s (NYSEM) is helping students of all ages kick off the new school year with a curated assortment of must-have items. From staple fashion picks to conscious beauty essentials, Macy’s is getting students ready to conquer their first day in style with a mix of everyday wear, dorm essentials and more to celebrate a new season of classes.

Macy’s (NYSEM) today announced the launch of Akwaaba Inns for Hotel Collection®, a limited-edition assortment created for Macy’s of functional and fashionable home and décor pieces curated by Monique Greenwood, founder and CEO of Akwaaba Inns. From curating the pages of glossy magazines to launching an empire of boutique inns around the country, Monique has an eye for distinctive design. The Akwaaba Inns for Hotel Collection designs feature an expansive range of bedding, pillows, throws, duvets, bath towels, robes, slippers, and tabletop items, including glass wear and serving trays. The items allow customers to own their style by showcasing their self-expression while treating themselves like guests in their own homes. Prices range from $22.99-$259.99, and the line is now on macys.com, Macy’s mobile app and at select Macy’s nationwide.

Food Network star Molly Yeh is launching her first-ever kitchenware collection exclusively at Macy’s (NYSEM). Girl Meets Farm™ by Molly Yeh puts the fun in functional with a bright, whimsical and timeless collection of products curated by Molly to showcase her signature style. The line features cookware, bakeware, kitchen storage, food prep, textiles, cutlery and serveware. In addition, it includes the line of “parent and me” kids’ mealtime products. Ranging in price from $9 to $129, the Girl Meets Farm by Molly Yeh collection is available on macys.com, Macy’s mobile app and at select Macy’s nationwide.

Today, Macy’s announced that, as part of its Polaris strategy, the company will open four new off-mall, small-format stores this fall. The locations will include Market by Macy’s, a smaller store that offers customers more to love with its curated assortment of the latest fashion trends, as well as the first-ever dual Market by Macy’s and Macy’s Backstage off-price location.

Macy’s expands partnership with WHP Global to bring the beloved Toys“R”Us brand to every Macy’s store in America this holiday season. Beginning late July and rolling out through October 15th, the in-store shops will range from 1,000 sq. feet and span up to 10,000 sq. feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. The footprint of stores may flex up an additional 500 to 3,000 sq. feet during the holiday season to offer an even wider assortment of products.

As the nation gathers to celebrate Independence Day with friends and family, Macy’s 4th of July Fireworks®, the nation’s largest party will take the revelry to the Web3 frontier. Beginning today, Macy’s (NYSEM) will launch a new series of free NFTs (Non-Fungible Tokens) celebrating the brand’s iconic pyrotechnic event. In preparation for the new NFT drop, Macy’s will launch its Discord channel, adding to the company’s roster of social platforms where the brand engages with fans and customers.

The nation’s biggest party will ignite the night as the 46th Annual Macy’s 4th of July Fireworks® caps off Independence Day with a big bang! On Monday, July 4th at approximately 9:25 p.m., Macy’s (NYSEM) will begin its signature jaw dropping pyrotechnic salute to America featuring a barrage of dazzling shells and effects that will captivate spectators live in New York City and on television from coast-to-coast. This year’s revelry will launch more than 48,000 shells and effects from five barges positioned between E. 23rd and E. 42nd Streets on the East River with prime viewing from three boroughs in New York City.

This June, Pride + Joy take center stage as Macy’s (NYSEM) kicks off National Pride Month and honors the contributions of the LGBTQ community. In support of the company’s mission to build a brighter future with bold representation, Macy’s will launch its round-up and donation campaign in stores and online at macys.com to benefit its longtime partner The Trevor Project. Additionally, Macy’s will recognize Pride with exclusive merchandise available at select stores, on macys.com and its app, bring joy to local community Pride parades in select markets nationwide, highlight LGBTQ-owned brands and host special events at select stores.

The Workshop at Macy’s, the retail industry’s longest running retail development program for underrepresented brands, provides up-and-coming businesses with the tools, knowledge and access to resources to drive their enterprises to the next level, achieve business objectives and sustain growth. Designed by a consortium of experts from Macy’s and Babson College, the nation’s leading business school for entrepreneurship, the business development curriculum is created for diverse and women-owned retail businesses poised to succeed on a larger level. Since 2011, The Workshop at Macy’s has helped support and grow more than 175 small businesses.

Macy’s celebrates Black creatives with the return of Icons of Style, a collaboration with Black visionaries to help move the fashion world forward. GooGoo Atkins, Areeayl Goodwin, Matthew Harris, Jerome LaMaar, Ade Samuel and Stella and Blaise Bennett will create limited-edition seasonal collections throughout 2022 to inspire customers to embrace their personal style. Featuring exclusive designs for brands found only at Macy’s, each creative artfully designed a fashion-forward capsule of must-have items, inspired by their unique perspective and dynamic style. The first capsule of Icons of Style is available now on macys.com, the Macy’s app and select locations nationwide.

Breaking barriers through music, acting and style, Colombian powerhouse Maluma is launching his first fashion collection for men and women exclusively with Macy’s. Royalty by Maluma, designed in partnership with Reunited Clothing, is an exploration of the musician’s lifelong admiration for the artistry, and magic of high fashion plus furthers his mission to bring indelible style to his community through accessible collections. Featuring must-have statement sets, the collection embraces inclusivity and a fluid design concept that allows shoppers to mix and match between the women’s and men’s collections; step into Maluma’s self-expressing world. Available in sizes XS to XXL with prices ranging from $39.50-$179.00, shop Royalty by Maluma now on macys.com, Macy’s mobile app and at select Macy’s nationwide.

Spring has sprung and Macy’s is ready to help shoppers own their style with the advice, the inspiration and the best brands across apparel, beauty, home and accessories. For extra inspiration and expert tips, check out the new Own Your Style hub, a digital destination of all the most trend-forward looks curated by experts from Macy’s Fashion Office. With so many ways to shop, from Macy’s app or macys.com to visiting your local Macy’s or enjoying contact-free curbside pick-up, your spring style refresh will be seamless.

This February, Black History. Black Brilliance. take center stage as Macy’s (NYSEM) honors the rich legacy and contributions of Black Americans during Black History Month. In support of the company’s efforts to build a brighter future for everyone, Macy’s will launch a round-up and donation campaign in stores and online at macys.com to benefit UNCF (United Negro College Fund), raising scholarship funds for promising students attending historically Black colleges and universities (HBCUs). Additionally, Macy’s will shine a spotlight on a host of up-and-coming Black-owned retail brands in its more than decade long commitment to intensify the growth and advancement of diverse businesses.

Today, social media influencers and viral fashion creators Denise Mercedes and Maria Castellanos launched a limited-edition exclusive capsule collection with Jenni, a Macy’s (NYSEM) private brand, called Style Not Size. The size 14 and size 6 friends have grown a large following for their body positive videos on TikTok and Instagram, where they show off the same outfit on two different body types, under the ‘Style Not Size’ motto. The loungewear collection features soft and cozy mix-and-match separates in dreamy pastel hues and neutrals. The collection is available in sizes XS to XXL and plus sizes 1X to 3X with styles ranging from $34.50 to $59.50. Shop the collection now on macys.com and in select Macy’s locations nationwide.

Be the holiday hero and grab the perfect last-minute gift this season with a little help from Macy’s (NYSEM). Finding unique and thoughtful items across various price points has never been easier – customers can shop comfortably from home, conveniently through the Macy’s mobile app, or safely in stores nationwide. With Macy’s new gift finder, shoppers can use the online tool to help curate and discover ideal gifts based on the recipient and their interests, by simply choosing from the expert assortment of endless holiday inspiration. No matter the category or the recipient, easy-to-navigate shopping guides are available at macys.com/gifts, helping out anyone in a rush or a rut.

Macy’s (NYSEM) will celebrate National Believe Week by doubling its donation to Make-A-Wish as part of Macy’s annual Believe letter-writing campaign. From the start of Believe campaign through its final day on Dec. 24, for every letter sent to Santa online at macys.com/believe or dropped off in Macy’s stores, Macy’s will donate $1 to Make-A-Wish, up to $1 million. During National Believe Week, from Sunday, Nov. 28 through Saturday, Dec. 4, Macy’s has pledged $2 for each letter collected (taking the existing $1 million campaign goal to $2 million) to help children fighting critical illnesses’ life-changing wishes come true.

For every generation, the iconic Macy’s (NYSEM) Thanksgiving Day Parade® creates lasting memories that touch millions. In celebration of its 95th march, the magic of the Macy’s Parade will take on new form, as one-of-a kind digital collectibles with the launch of 9,510 limited edition NFTs (Non-Fungible Token) powered by Sweet. Featuring balloons from the Parade’s nine-decade legacy, the NFTs will support Make-A-Wish® with a special auction and after-market donations set to benefit the organization.

Today, trendsetter and entrepreneur Sofia Richie launched a limited-edition exclusive collection with Macy’s (NYSEM) private brand, bar III. Created in partnership with Reunited Clothing, the Sofia Richie collection features casual silhouettes in knits, faux-leather outerwear and matching sets. The collection is available in sizes XXS to XXL with 36 styles ranging from $39.50 to $149.50. Shop the collection now on macys.com/sofiarichie and in select Macy’s locations nationwide.

A spectacle like no other returns this Thanksgiving to usher in the start of the holiday season as the Macy’s Thanksgiving Day Parade® takes to the streets of New York City. On Thursday, November 25 at 9:00 A.M., the 95th march of the world-famous Parade of magic will bring the nation together in celebration featuring Macy’s (NYSEM) signature mix of giant character helium balloons, fantastic floats, incredible marching bands, jubilant performance groups, whimsical clowns, music stars and the one-and-only Santa Claus.

Macy’s (NYSEM) announces the launch of its 14th annual Believe letter-writing campaign, in partnership with Make-A-Wish, giving believers of all ages the opportunity to send letters and deliver wishes. From Monday, Nov. 1 through Friday, Dec. 24, for every letter sent to Santa online at macys.com/believe or written at a Believe mailbox station located in Macy’s stores nationwide, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help children fighting critical illnesses’ life-changing wishes come true.

Today, Jeannie Mai, Emmy-award winning TV Host of “The Real” and producer, launched a collection in collaboration with Macy’s (NYSEM) private brand, I.N.C. International Concepts. Designed in partnership with Reunited Clothing, the Jeannie Mai x I.N.C. collection features new fall must-haves including elevated loungewear, suiting, knits and statement pieces. Available in sizes XXS to XXL with select pieces in plus and petite, customers can enjoy 19 trend-forward styles ranging from $69.50 to $199.50. Discover the Jeannie Mai x I.N.C. assortment on macys.com/jeanniemai and select Macy’s stores nationwide.

This holiday season, Macy’s (NYSEM) helps make finding the perfect gift for everyone on your list easier than ever. Check off your list in record speed with Macy’s new gift finder. This handy tool helps shoppers discover the ideal gift based on the giftee and their interests, simply choose from the expertly curated pool of endless holiday inspiration to become this holiday’s gift-giving MVP. From stocking stuffers, top Toys “R” Us games and toys for the kiddos, secret Santa to Hanukkah and Kwanzaa gifts plus presents that bring out wide-eyed excitement, Macy’s got it covered with amazing gifts at every price point, starting at $15 and under to the ultra-luxe. Plus, with excellent services and checkout options, finding the gifts they’ll love and being the best gift-giver ever is super easy.

Santa Claus returns to delight children of all ages at Macy’s (NYSEM) this holiday season. Since 1861, generations of children have enjoyed the magic of a visit with the one-and-only Santa Claus at Macy’s. That cherished holiday tradition will return in-person this year to Macy’s Santaland® at select stores by advance reservation. To bring the wonder of the season closer to children everywhere, Macy’s Santaland® at Home, a digital experience will also be available this year with an all-new virtual adventure via macys.com/Santaland.

Macy’s (NYSEM), the ultimate, one-stop gift destination, makes holiday shopping easier than ever with an expert selection of thoughtfully curated gifts from the best brands at amazing prices. From new traditions to the gifts that’ll make them all kinds of giddy, find joy in every moment with many ways to shop, ship and pay throughout the holiday season. Love what you give and discover what’s new for the holidays at macys.com.

Good news for Toys“R”Us kids of all ages – Geoffrey’s Hot Toy List has arrived! Featuring the 75 hottest toys of the 2021 season from the most globally recognized leader in toys, the curated assortment showcases top toy trends, inspired by popular characters, items that bring families together, and toys that stimulate imagination and interactive play across several age groups. Visit macys.com/hottoylist to browse and shop now.

This fall, Macy’s (NYSEM), the ultimate style destination, inspires shoppers to find their trademark style with must-have looks from the best brands at amazing prices across apparel, beauty, home and accessories. Trademark style celebrates the magical moment when what we wear transcends just being clothes and becomes a true extension of our ever changing, one-of-a-kind selves. Need help finding your trademark style? For extra inspiration and expert tips, check out Macy’s Presents The Edit, a digital destination of all the buzziest looks curated by experts from Macy’s Fashion Office. Plus, discover now trending products sure to be the newest obsession with Macy’s contemporary shopping guide. With so many ways to shop, from Macy’s app or macys.com to visiting your local Macy’s or enjoying contact-free curbside pick-up, scoring the best fall looks and deals has never been easier.

Today, Macy’s (NYSEM) introduced a new private brand, And Now This. The line launching in ready-to-wear and men’s categories for the fashion-forward, contemporary dresser, features effortlessly wearable elevated basics and sophisticated pieces. Made for every moment of the day and every wherever-life-takes-you decision, the brand inspires shoppers to showcase their most authentic self and celebrate unique and evolving style, through trend-forward pieces at affordable price points. Available now at macys.com and select stores, And Now This opens up a world of endless possibilities for customers’ amazing, ready-for-anything life.

This Father’s Day, celebrate Dad’s unique style and passions with top gifts from Macy’s (NYSEM), the ultimate gift destination. Whether he’s a master mixologist, rocking the latest trends or creating the ultimate backyard space, Macy’s assortment of gifts from the ultra-luxe to gifts under $100, $50 and $25 makes surprising Dad easier than ever. Discover great gifts for the perfect Dad, the new Dad, a father figure and grandpa too with Macy’s curated Father’s Day Gift Guide. This go-to guide for Father’s Day gifts helps customers seamlessly explore exciting options and find gifts he will love across fashion, home and grooming from the unexpected to his favorite brands and gadgets, effortlessly separated by category.

America’s biggest Independence Day celebration is back, live from New York City as the 45th Annual Macy’s 4th of July Fireworks® ignites the night. On Sunday, July 4th at approximately 9:25 p.m., Macy’s (NYSEM) will commence a jaw dropping pyrotechnic salute to American bravery and optimism in an incomparable barrage of color, light, shape and sound. This year’s Macy’s Fireworks show will launch more than 65,000 shells and effects from five barges positioned on the East River centered in midtown, delighting New York City spectators and a nationwide television audience.

It’s time to celebrate with Pride + Joy, as Macy’s (NYSEM) kicks-off National Pride Month in support of its LGBTQ colleagues, customers and communities. This June, Macy’s annual national Pride + Joy campaign honors the LGBTQ community with special initiatives including a customer-centric give-back program to raise funds and awareness for The Trevor Project. In addition, Macy’s will celebrate Pride with exclusive merchandise available at select stores, on macys.com and its app, bring joy at local community Pride parades in select markets nationwide, and host special live and virtual events.

Today, Nina Parker, TV host and content creator, launched a plus size collection designed exclusively for Macy’s. Created in partnership with Reunited Clothing, the collection features multipurpose pieces that customers can mix and match in their everyday life. With styles starting at $39 in sizes ranging from 0X to 3X, the Nina Parker collection encourages shoppers to express their personal style with on-trend must-haves at a great price. Find Nina Parker on macys.com/ninaparker and select Macy’s (NYSEM) stores nationwide.

This Spring, dazzling blooms and stunning floral landscapes take root as the Macy’s Flower Show® brings a floral celebration of fortitude to Macy’s (NYSEM) flagship store at Herald Square in New York. From Sun., May 2 through Sun., May 16, 2021, Give. Love. Bloom. will enchant floral aficionados as they explore over-the-top gardens both inside the flagship’s main floor, balcony level and famed windows and this year for the first time-ever with a special presentation at Herald Square Park. With the spirit of renewal and new days of hope on the horizon, Macy’s annual celebration has been reimagined to safely bring the magic of spring to life for guests in and around the world-famous store.

This Mother’s Day, pamper the Moms who do it all with thoughtful gifts from Macy’s (NYSEM). From luxe items to gifts under $100, $50 and $25, online or in store, finding Mom that special item is more convenient than ever. Plus, whether she’s running a virtual 5k, juggling work and homework or is the social butterfly of the family, Macy’s easy-to-use Mother’s Day Gift Guide helps customers discover the perfect gift for her unique personality and style. Throughout the month of May, Macy’s joins March of Dimes in their mission to support healthy Moms and strong babies by inviting customers to round-up their in-store purchase to the nearest dollar (up to $0.99) and donate their change, or donate online at macys.com, to benefit March of Dimes.