The New Era of Independent Luxury in Mexico: Industry Leaders Redefine Hospitality Distribution at the Mexican Hospitality SummitThe second annual Summit Mexicano de la Hospitalidad (SMH) in Mérida brought together hospitality leaders to discuss boutique hotel strategies, architectural curatorship, and the future of experiential travel in Latin America. During the executive debate, María Olazábal, Founder & CEO of Ownia Collection, emphasized a key industry shift, stating: "Hospitality distribution is no longer a volume game; it's a curatorship game."
