Early Data Shows U.S. Black Friday In-Store Traffic Down 3.6% YoY, as Shoppers Delay Big Purchases and Prioritize Essentials, According to RetailNext
RetailNext, the leading in-store traffic analytics provider used by 560+ of the world’s most popular brands, today announced early insights from Black Friday Weekend 2025. Initial data reveals an average of -5.3% year-over-year decrease in in-store foot traffic across Black Friday and Saturday, offering a view into shoppers who are spending with precision and prioritizing value.
RetailNext Announces Majority Growth Investment from Battery Ventures
RetailNext, a global leader in smart store analytics for optimizing store experiences, announced a strategic majority growth investment from Battery Ventures, a global technology-focused investment firm. The investment will support the expansion of RetailNext’s international team, accelerate product innovation, and provide significant capital for acquisitions.
Early Data Shows U.S. Black Friday In-Store Traffic Down 3.2% YoY, with Footwear Emerging as a Strong Performer, According to RetailNext
RetailNext, the leading in-store traffic analytics provider used by 560+ of the world’s most popular brands, today announced early insights from Black Friday Weekend 2024. Initial data reveals a 3.2% year-over-year decline in in-store foot traffic for Black Friday, reflecting broader trends of cautious spending and intentional purchasing that have defined 2024.
