X and Samba Partner to Quantify the Real-World Impact of Entertainment AdvertisingSamba Analytics provides insights on X campaigns that drive media consumption on streaming platforms, linear TV and at movie theaters
Samba Acquires Bestever AI to Accelerate the Future of Agentic AdvertisingSAN FRANCISCO, June 22, 2026 (GLOBE NEWSWIRE) -- Samba, the global leader in media intelligence, today announced the acquisition of Bestever AI, a GenAI platform built for advertisers and marketers. Bestever founder and CEO Apoorva Govind joins Samba as Director of Product, leading the company's AI product strategy, along with the full Bestever team.
