Signet and De Beers Launch Captivating New Natural Diamond Marketing Campaign: ‘Worth the Wait’
De Beers Group, the world's leading diamond company, and Signet Jewelers, the world's largest retailer of diamond jewelry, whose iconic retail brands include KAY Jewelers, Zales and Jared, this week launched Worth the Wait, a new natural diamond campaign focused on the themes of modern love and evolving relationship dynamics, targeted at soon-to-be-engaged Zillennials.
Signet Jewelers launches holiday plush campaign in KAY & Jared stores to benefit St. Jude Thanks and Giving® campaign
Signet Jewelers, the world's largest retailer of diamond jewelry, which includes KAY Jewelers, Zales, Jared and Banter by Piercing Pagoda, kicked off its in-store holiday plush campaign today in connection with its partnership with St. Jude Children's Research Hospital®.
