Articles from Starboard Group

Starboard Group, the world’s leading retail curator at sea, today announced it has unveiled new, expertly curated immersive retail experiences onboard Star Princess, the newest ship in the Princess Cruises fleet. Star Princess set sail from Barcelona on October 4, 2025, and will begin her US inaugural voyage from Fort Lauderdale on November 7. Starboard has crafted elevated, personalized shopping experiences on the ship featuring guest-first offerings that blend exclusivity, storytelling and destination relevance.

Starboard Resort, Starboard Group’s land-based vacation retail division, today announced the opening of The Edit Plant Riverside District, its third resort location. Located adjacent to the iconic JW Marriott hotel in Savannah’s premier retail, entertainment and dining district, the new boutique expands Starboard Resort’s presence across the nation’s leading vacation destinations and highlights its expertise as a creator and curator of elevated retail experiences.

Starboard Group, the world’s leading retail curator at sea, today announced the latest expansion of its partnership with Virgin Voyages as the exclusive retail partner for Brilliant Lady. Starboard will offer a vibrant, curated shopping experience at sea, blending luxury, sustainability and discovery across 5,500 square feet of retail space on the ship, which will depart from New York City on its inaugural voyage. From exclusive, destination-inspired collections to iconic fashion, beauty and fine jewelry brands, the retail offering is designed to enhance the Virgin Voyages experience for every Sailor.

Starboard Resort, Starboard Group’s land-based vacation retail division, today announced the opening of Crafted by Starboard—a dynamic new retail concept designed with families in mind—at Westgate Vacation Villas Resort in Kissimmee, Florida. The vibrant, family-friendly boutique blends personalization, expertly curated assortments, and immersive retail experiences in a single, unforgettable shopping destination.

Starboard Group, the world’s leading retail curator at sea, today announced it is partnering with Princess Cruises for the first time and its newest ship, Star Princess. Set to debut in fall 2025, Star Princess will sail in the Mediterranean, Caribbean, Panama Canal and Alaska during her inaugural season. Starboard will curate product assortments from renowned brands and create personalized, premium retail experiences across 4,779 square feet on two decks onboard the new ship.

Starboard Group, the world’s leading vacation retail curator, today announced the launch of Invicta Tequila—a bold new lifestyle product developed in collaboration with Invicta Watch Group and produced by the renowned Casa Maestri Distillery in Mexico. Launching exclusively on 26 cruise ships this summer, the new premium tequila is Invicta’s latest expansion as a lifestyle brand and is a first-of-its-kind—and first-at-sea—collaboration between a watch brand and a tequila producer. The launch also marks a milestone in Starboard’s history as it is the first time the company has spearheaded the creation of a branded, premium spirit from concept to shelf.

Starboard Group, the world’s leading retail curator at sea, today announced the appointment of Anthony Richards as Vice President of Retail Experience & Sales Optimization, effective July 7. In this newly created role, Richards will lead the creation and execution of innovative, multisensory retail experiences at sea, creating unforgettable destination-oriented experiences that delight shoppers and drive conversion and loyalty. Reporting directly to Starboard President and CEO Lisa Bauer, Richards will lead the Sales Operations team and work closely with the company’s General Managers and SVP of Luxury and Resorts to accelerate Starboard’s retail transformation strategy.

Starboard Group, the world’s leading retail curator at sea, today announced the expansion of its partnership with TUI Cruises, enhancing Starboard’s presence in the German market through the launch of highly curated retail assortments aboard a second ship in the Mein Schiff fleet, Mein Schiff Relax.