Articles from dentsu

– Further Contributing to Client Growth by Strengthening Execution Capabilities –

Trailer and series launch in January 2026; social-first distribution to be followed with a proprietary app experience

First-to-market innovative, generative AI-powered, integrated marketing ecosystem for brands

The partnership signals a leap forward in uniting creativity, AI and technology to deliver personalization at scale

Jason Sudeikis and Josh Gad return to the flock

TOKYO, May 16, 2024 (GLOBE NEWSWIRE) -- Dentsu, today announced the launch of its new global, client-facing, brand proposition, "Innovating to Impact", marking a significant milestone in the company's storied 120-year plus history. The new go-to-market brand encapsulates dentsu's commitment to driving growth through innovation, leveraging the collective strengths of transformative creativity, media, data, and technology.

Steve Simpson joins as President, Data, Audiences and Technology; Shiva Vannavada appointed as President, Data and Technology Solutions

Dentsu announced the release of unified solutions for Merkury, the leading global data and identity platform, that gives marketers ownership and growth of first-party identity to enable a total experience — turning creative, media and customer experience data into intelligent actions that drive growth and brand loyalty. The Merkury platform now also combines the power of dentsu’s network-wide data products, including its advanced audience-building capabilities through M1, an early pioneer of people-based marketing dating back to 2016 and patent-holding technology*.

Building on the success of three radio show seasons that resulted in $12M invested into Black-owned media, More Than That with Gia Peppers expands to video with a four-part limited broadcast series on REVOLT, the leading Black-owned multimedia company. The program elevates conversations impacting Black America, exploring a wide range of topics that inspire and engage diverse communities. The episodes are funded and sponsored by dentsu US media clients, and some of today’s top marketers, including Kroger, a founding sponsor that has supported all previous radio seasons of More Than That with Gia Peppers.

Dentsu today announced the hire of Tara Moss as EVP, Global Head of Consulting, dentsu good, bringing over 15 years of experience in strategy, marketing, eCommerce and sustainability. Moss is a visionary leader adept at driving exponential growth and business value for brands, agencies and startups alike. She will play a pivotal role in the leadership of dentsu good, dentsu’s new sustainability accelerator, which empowers business growth for purpose-driven organizations and brands with tangible social impact.

Expanding on the success of the previous two seasons that resulted in more than $8 million invested into Black-owned media, More Than That with Gia Peppers has launched its third season. The program elevates conversations impacting Black America with a wide range of topics that inspire and engage diverse communities and was born out of a desire to respond to the inequities seen in the advertising supply chain. As leaders in media, dentsu, along with partners General Motors, Procter & Gamble, Kroger, and Mastercard have committed to raise Black voices with this first-of-its-kind program that is exclusively produced and distributed by Black-owned media partners across radio broadcast and streaming. The series will also live as a podcast – available on all major streaming platforms.

Urban One and Chevrolet announced today that they will continue their partnership, using their resources and platforms to create positive social and economic impact within Black communities across America. The second year of their partnership kicks off with two campaigns premiering in June, to create spaces for conversation to be both held and heard to enable actionable change resulting in true progress.

Isobar Public Sector today announces it has formed a joint venture with Omni Federal, a commercially rooted small business, adapted to the Federal marketplace.

Isobar Public Sector, a dentsu international company, announced today the launch of a new minority-owned business incubator with Maryland-based firms. The goal of the partnership is to provide black-owned, 8a and minority-owned small businesses with technical support and resources to accelerate their operations, growth and go-to-market efforts in the public sector.

Isobar Public Sector, a dentsu international company, announced today the appointments of Yancey Hall, Chief Growth Officer, John Sandoval, Vice President of Client Services, and Jon Clayton, Vice President of Business Development to Isobar Public Sector, a global practice that delivers end-to-end digital transformation and IT modernization capabilities for government clients, including the U.S. Air Force, Air National Guard and the U.S. Army.