Articles from e.l.f. Cosmetics

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSEELF), is soaring skyward with GRAMMY® Award-winning singer, songwriter, multi-instrumentalist and long-time e.l.f. superfan Meghan Trainor in a new high-flying multimedia campaign for Cloud Skin, a limited-edition complexion bundle. This marks the third creative collaboration between e.l.f. and Trainor, a true reflection of their shared spirit and values across humor, music and making beauty accessible to all. Together, they reimagine the traditional “in-flight safety video” to guide viewers on how to achieve a dreamy, soft-focus Cloud Skin glow—a look seen and adored throughout Trainor’s latest tour.

e.l.f. Cosmetics and Tinder are disrupting the dating game with a new collaboration inspired by the relationship between self-expression and confidence when creating new connections. The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection introduces new product innovations from e.l.f. with exclusive features and limited-edition beauty must-haves designed to ditch any first-date jitters.

e.l.f., the purpose-driven beauty brand with a mission to bring the best of beauty to every eye, lip, and face, has teamed up with world champion blind swimmer Anastasia "Tas" Pagonis in service to the broader community. Together, e.l.f. and Pagonis are on a journey to make beauty products more accessible for the blind and low-vision community.

As the iconic Indianapolis 500 race revs up over Memorial Day weekend, e.l.f. Cosmetics (NYSEELF) is hitting the track with an immersive activation that champions women race car drivers and history makers. e.l.f.’s presence at the Indy 500 follows the recent announcement of the company’s expanded partnership with professional race car driver Katherine Legge.

e.l.f. Cosmetics and Liquid Death are coming together to launch CORPSE PAINT. Be prepared to murder your eyes, lips and face.

The verdict is in: In e.l.f. we trust. Culture-shaper and bold-disruptor e.l.f. Cosmetics is heading to court on Sunday, February 11, 2024, kicking off its most entertaining moment yet with its TV spot, "Judge Beauty."

e.l.f. Cosmetics (NYSEELF) announced today that it launched one of the first beauty shopping apps for Apple Vision Pro, the new spatial computer from Apple that blends digital content with the physical space around you.

e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection. e.l.f. UP! takes users on a dynamic, personalized journey to become successful entrepreneurs and cultural changemakers. In e.l.f. UP!, users create dream startups that represent places and causes they care most about. The highly personalized experience fosters an advanced level of self-expression while building life skills like gamified financial literacy and raising social awareness that users will continue to flex each time they return to e.l.f. UP!

Manuel Turizo, one of the brightest stars in Latin music, is partnering with e.l.f. Cosmetics, Gen Z’s #1 makeup brand*. The result is a new original, Spanish-language song titled “ojos. labios. cara.”, which translates in English to “eyes. lips. face.”, out now, listen HERE.

Award-winning actress and makeup aficionado Jennifer Coolidge has reunited with e.l.f. Cosmetics, the #1 Gen Z Favorite Makeup Brand*, to launch Dirty Pillows, a limited-edition lip collection and campaign debuting September 26th, and available for purchase September 27th on elfcosmetics.com.

A bold disruptor with a kind heart, e.l.f. Cosmetics continues to lead with purpose by launching “Show Your(s)e.l.f.” This uplifting, heartfelt series will feature inspirational stories from incredible role models overcoming adversity to help bring more positivity, inclusivity and accessibility to the beauty industry.

Still sticky from its first-ever television spot, today, e.l.f. Cosmetics is leaning further into entertainment with the launch of its new digital series, "Vanity Table Talk." The social-first show is a playful mashup of popular formats, including the late-night talk show and the TikTok-native Get Ready With Me (GRWM).

It’s the collab of your “jeans.” The #1 GenZ makeup brand* is teaming up with the #1 GenZ jeans brand for ages 15-25** to launch a first of its kind makeup and skincare collection. The first fashion collab for e.l.f. and the first beauty collab for American Eagle, this limited edition e.l.f. x American Eagle denim-inspired collection is bringing good looks and good jeans for your eyes, lips, face and *both* sets of cheeks.

On the fins of its first television commercial and the success of its viral sensation Power Grip Primer, e.l.f. continues to fuel its eyes.lips.face.sticky campaign with its New! Sticky Shop Merch collection.

In its biggest eyes.lips.first. EVER, e.l.f. Cosmetics is dropping its first-ever television commercial on Sunday’s Big Game, February 12th, during the second quarter. e.l.f. is known for its superpowers of bringing high quality products at OMG prices, that are clean, vegan, cruelty free and Fair Trade Certified™. Power Grip Primer, the #1 Primer in the U.S.**, is the stickiest example of e.l.f.’s superpowers.

There’s no faking it. e.l.f. Cosmetics is back at it again, delivering on its promise to make beauty accessible for every eye, lip and face with an OMG prestige-quality, bold satin finish lipstick at a mic-drop price. O Yes! And one of e.l.f.’s biggest self-professed and obsessed superfans and TikTok star Meredith Duxbury is generously lending her famous lips to don the 20 tempting shades as an O FACE Brand Ambassador.

#1 Gen Z favorite makeup brand* e.l.f. Cosmetics is kicking off the holidays with a first-of-its-kind digital campaign informed by insights from The Weather Channel® and brought to life with GRAMMY® Award-winning singer, songwriter and multi-instrumentalist, Meghan Trainor.

As the next step in e.l.f. Cosmetics’ journey deeper into the gaming world and metaverse, e.l.f. has launched a new limited edition 8-piece collection, Game Up, where gaming meets makeup and skincare. With electric shades, high-energy scents and supercharged formulas, it’s giving high scores at low prices. Game Up is available now exclusively on elfcosmetics.com. Game Up will be available at Target stores and Target.com on July 10 and at Shoppers Drug Mart and Shoppersdrugmart.ca on July 18.

e.l.f. Cosmetics (NYSEELF) announces the official makeup artists and skincare expert signed on to work with The Future X, a first-of-its-kind pop group scouted on TikTok by internationally renowned producer Simon Fuller. Reaching over 12 billion views, e.l.f. Cosmetics’ #elfitup hashtag challenge on TikTok had fans eager to learn who was going to be chosen to live their dream career.

Simon Fuller today introduces The Future X, a first of its kind pop group, made up of three dynamic singers and four incredible dancers, all discovered on TikTok, who demonstrate the platform’s unique ability to showcase extraordinary new talent.

The concept of “clean beauty” is a hot topic in beauty today with a lot of definitions circulating in the industry. But for e.l.f. Cosmetics, it’s quite clear – all e.l.f. products – cosmetics and skincare – meet the highest standards of clean. Every formula complies with the European Union Cosmetics Regulation (EUCR) and FDA requirements.

It’s a batch made in heaven! The new limited-edition Cookies ‘N’ Dreams collection from e.l.f. Cosmetics is a delicious way to serve up new looks. Inspired by crumbled chocolate cookies swirled with creamy ice cream, this collection features 13 clean beauty products that will satisfy your sweet fixation. Get the whole scoop with products starting at just $4, yes, drool-worthy prices that let you indulge!

e.l.f. Cosmetics celebrates the season and recaps the biggest trends of the year with an innovative holiday TikTok movie. It’s the first time the brand has launched a TikTok-native film, crowdsourced from the TikTok community itself. The film debuts today on e.l.f.’s TikTok channel, @elfyeah, rolling out in three, three-minute segments.