Alphabet Inc. is a multinational technology company that is best known for its role as the parent company of Google and various other subsidiary ventures. It specializes in a wide array of internet-based products and services, including search engine technology, online advertising, cloud computing, software development, and consumer electronics. Beyond Google's flagship search engine, Alphabet encompasses platforms like YouTube, Android, and Google Cloud, while also investing in innovative fields such as artificial intelligence, healthcare, and autonomous vehicles. The company's mission is to organize the world’s information and make it universally accessible and useful, driving advancements in technology and improving user experiences across its diverse offerings. Read More
Dubai, United Arab Emirates, April 17, 2026 -- The Forttuna Councils, a flagship initiative of The Forttuna Group, is a global leadership ecosystem that brings together visionary leaders across business, technology, governance, and social impact. Designed as a high-trust platform rather than a conventional network, the Councils convene distinguished executives, policymakers, entrepreneurs, and innovators through Global Advisory Boards, strategic dialogues, and cross-border collaborations. By fostering credible exchange and collective intelligence, Forttuna Councils empower leaders to co-create solutions that advance ethical leadership, sustainable growth, and long-term global progress. Through this dynamic platform, Forttuna continues to build a community of leaders shaping industries and influencing the future of global enterprise and governance.
Alaska Air Group’s story is evolving as its expanded network and Hawaiian integration reshape how the business generates profit. That puts more focus on how those changes show up in earnings, rather than relying on a rebound in travel demand alone.
SAN DIEGO, Calif. - April 16, 2026 - DOJO Air, the world's first breath training and tracking platform, is excited to announce that Jake Langner, former Senior Director of Partnerships at Google, has joined the company as Executive Advisor of Strategic Partnerships. In addition, Craig Olson, former SteelSeries executive, is leading DOJO Air as CEO. Langer, who led hardware partnerships at Google, and Olson will join forces to accelerate retail and strategic partnership expansion of the DOJO Air product line.
When managing Google Ads for an e-commerce business, assessing whether advertising efforts lead to real profit is essential. Many marketers use metrics such as ROAS (Return on Ad Spend) to evaluate performance, but ROAS alone does not always capture the complete business impact. This is where POAS (Profit on Ad Spend) comes into play. By focusing on gross profit instead of revenue alone, POAS helps identify which campaigns and products contribute to profitability after costs are taken into account. This article explains the differences between ROAS and POAS, why these distinctions are important, and how they can guide advertising strategies.
