Articles from Tonal

Tonal, the pioneer of the world’s smartest strength training system and home to the largest strength dataset in the world, today released its 2025 State of Strength Report, revealing how fitness trends are shifting toward shorter, smarter, and more personalized routines that support long-term health. Drawing on data from 32,000* members and survey responses from 700 participants, the report highlights the most significant shifts in how Americans train, recover, and stay healthy.

Tonal, the pioneer of the world’s smartest strength training system, today announces its first-ever reformer-inspired Pilates experience, led by celebrated trainer Kristin McGee. While the brand has previously offered mat-style Pilates classes, this launch marks the first time members can experience personalized, reformer-like resistance powered by Tonal’s patented digital weight technology. Pilates is one of the fastest growing workouts in the United States - yet many still find it intimidating and hard to access. With this launch, Tonal is positioning itself as the most versatile all-in-one fitness platform that lets you experience the benefits of Pilates and resistance training from the comfort of your home, on your schedule.

Tonal, the pioneer of the world’s smartest strength training system, today announces the addition of celebrated fitness trainer Kristin McGee as its newest Guest Coach, marking a bold new chapter in her fitness career. Known worldwide for her leadership in approachable, mindful movement, McGee is now expanding her practice into strength-based training, exclusively on Tonal’s adaptive, science-backed system.

Tonal, the pioneer of the world’s smartest strength training system, today unveiled Tonal 2, the latest iteration of its breakthrough at-home fitness solution. Updated from the inside out, Tonal 2 features an all-black design with sleek chrome accents that seamlessly complement any living space, along with hardware advancements and greater durability that level up the toughest workouts. Beyond its striking new look, Tonal 2 introduces cutting-edge workout features that make the strength training experience more dynamic, tailored, and effective than ever before–while effortlessly fitting into the busiest lifestyles.

Tonal, the world’s smartest strength training system, is making fitness more accessible by partnering with Truemed, an innovative platform that enables Health Savings Account (HSA) and Flexible Spending Account (FSA) funds to be used for health-related purchases. This collaboration enables U.S. customers to invest in the Tonal system for their home, unlocking up to 30% savings and putting proactive wellness within easier reach.

Tonal, the smartest, most effective strength training system in the world, today introduced its new brand platform, “Power Progress,” an ad campaign developed in partnership with agency of record, Quality Experience (QX). The new campaign challenges outdated workout routines and ushers in the future of fitness, highlighting the advanced technology that Tonal offers.

Tonal, the industry’s most advanced strength training system and a pioneer of personalized fitness technology, today announced the appointment of Darren MacDonald as the company’s new Chief Executive Officer (CEO) and member of Tonal’s Board of Directors, effective immediately. Krystal Zell, who has served as CEO since January 2023, has decided to step down for personal reasons. During her tenure, Krystal raised $130M of funding for Tonal, achieved key financial and operating milestones, maintained industry leading retention rates, and developed new product roadmaps, including Tonal’s exciting new AI offerings driving cutting edge personalization in strength training.

Tonal, the smartest strength training system and first personalized approach to strength training, today announced its large-scale partnership with Spartan Race to strengthen over 50,0000 US Spartan Race participants, one challenging rep and set at a time.

League One Volleyball (LOVB), the largest brand in youth volleyball, today announced that it has entered into a partnership with Tonal, the world’s smartest strength training system, to bring volleyball-specific training programs to the public. With volleyball as the fastest growing high school sport for girls in the U.S., the LOVB and Tonal partnership will fill a gap that exists today in the smart gym space, providing volleyball-specific workouts and exercises branded by LOVB and available through Tonal.

Tonal, the most intelligent home gym and first personalized approach to strength training, today announced “Mirror Trade-In.” This first-of-its-kind, trade-in program enables Lululemon Studio Mirror hardware customers the option to replace their discontinued Mirror device with a Tonal.

Tonal, the most intelligent home gym and first personalized approach to strength training, today announced its large-scale retail expansion to Best Buy to bring its revolutionary intelligent strength training system to new customers across the country. Starting today consumers can shop for Tonal and its accessories on BestBuy.com.

Tonal, the most advanced strength and personal training platform that combines proprietary digital weight, artificial intelligence, and expert-led coaching, today announced that it successfully completed its latest funding round, raising $130M in new capital through existing investors, led by L Catterton, Cobalt, Dragoneer, Kindred Ventures and THVC. The funding comes as part of a broader recapitalization strategy to further strengthen the Company’s balance sheet, accelerate profitability, and drive growth to better serve the Tonal community for years to come.

Tonal, the smartest home gym, today announced Serena Williams as its latest brand ambassador with the launch of a new campaign featuring the champion athlete and long-time Tonal investor. Tonal believes in embracing strength in all its form, and Serena serves as the beacon of the Strength Made Me campaign, which celebrates women who are physically, mentally, and emotionally strong. The campaign will also include digital extensions over the coming months that feature para snowboarder Brenna Huckaby, soccer player Lindsey Horan, and swimmer Simone Manuel, as well as other incredible women who have defied the standards of strength, just as Serena has done her whole career.

Tonal, the smartest home gym, today announced LeBron James as an investor and brand partner with the launch of its newest campaign featuring the champion athlete and global icon. Tonal believes that strength is the foundation of greatness, and the campaign shows James bringing that concept to life as he maintains his place as one of the all-time greatest athletes in the world. For James, known for his performance and peak physical condition, strength training has allowed him to reach his own greatness and sustain a successful career.

Tonal, the smartest home gym, today announced that it is launching Tonal Live, a new workout format that brings together the power of personalized strength training with an engaging studio experience that fosters community among members with new social features and real-time coaching.